Job Advertising Reading Answers

May 21, 2025

Job Advertising Reading Answers is an academic reading answers topic. Job Advertising Reading Answers has a total of 6 IELTS questions in total. In the question set given, you have to state whether the statement is true, false or not given with the information given in the text.

The candidate's understanding and assessment of academic and general texts are examined in the IELTS Reading Section. By using IELTS Reading Practice Questions, you can increase your vocabulary, sharpen your critical reading skills, and become more familiar with the various question types in reading tasks. Furthermore, practice enhances vocabulary and improves analytical reading skills, both of which are necessary for success. It's critical to comprehend the guidelines for every question type and create effective ways to manage time if you wish to receive excellent band scores.

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Section 1 JOB ADVERTISING

It can be useful to think of a job advertisement as a function of advertising. The job is your product; the readers of the job advert are your potential customers. Job adverts and recruitment processes should follow the traditional AIDA selling format: Attention, Interest, Desire and Action. This means that good job advertisements must first attract attention (from appropriate job-seekers), attract relevant interest (by establishing relevance in the minds of the ideal candidates), create desire (to pursue what looks like a great opportunity), and finally provide a clear instruction for the next action or response.

Unfortunately for those recruiting, these simple steps are often lost in the process of writing, designing and placing a job advertisement. A quick glance on a Sunday morning through almost any of the main broadsheet newspapers will demonstrate perhaps the most common mistake — the layout of the advert. Too many different font styles, logos or other graphics and layouts can be distracting, slowing the reader; smaller font styles, when combined with the generally low quality paper found in newspapers, mean that some people can't actually read the message at all.

The same is true of using uppercase letters lettering, a feature some mistakenly believe will make the reader keener to read what is written. The key to successful job advertising is to follow the 'less is more' approach. Keep your text to a minimum and, unless necessary, avoid too much technical depth. Keep enough space around the text to attract attention to it. Giving text some space is a very powerful way of attracting the eye, and also a way of ensuring the

advert is written - and therefore can be read - efficiently.

Obscure headlines that do not clearly communicate the nature of the position can also make many potential viable candidates give up and move to the next job advert. It is far more effective to use one simple headline, and make the job advert headline relevant and clear. Normally the logical headline is the job title itself — this is after all what people will be looking for. If the job title does not implicitly describe the job function, then use a subheading to do so. Better still, if you find yourself writing a job advert for a truly obscure job title which does not convey what the

job function is, consider changing the job title.

Another common error is trying to make your advertisement stand out by using irregular box sizes, or even half page or full page advertisements. The problem here is largely one of expectation - people become familiar with the general layout of the job advertisements and subconsciously dismiss shapes and sizes that do not conform to what has become accepted as 'standard'.

A useful point to keep in mind is that you are recruiting a person to do a job, so focus on attracting the person. It is common for many job adverts to aim solely on the job itself, with no specific direction towards the person. Refer to the reader as 'you' and use the second person ('you', 'your' and 'yours' etc) in the description of the requirements and expectations of the candidate and the job role. This helps people to visualise themselves in the role.

Questions 20–25

Do the following statements agree with the information given in the reading passage? In boxes 20-25 on your answer sheet, write

TRUE if the statement agrees with the information

FALSE if the statement contradicts the information

NOT GIVEN if there is no information on this

20. Writing a good job advertisement follows the common pattern for selling a product.

Answer: TRUE

Supporting statement: Job adverts and recruitment processes should follow the traditional AIDA selling format

Keywords: adverts, AIDA, selling

Keyword Location: Para 1, Lines 2-3

Explanation: A good job advertisement and recruitment process must follow the common AIDA selling format, which includes the Attention, Interest, Desire and Action pattern to generate desired results.

21. The medium on which it is printed can affect the appearance of the advertisement.

Answer: TRUE

Supporting statement: when combined with the generally low quality paper found in newspapers

Keywords: generally, newspapers

Keyword Location: Para 2, Lines 5-6

Explanation: An advertisement may not get the expected result if the medium (Paper) it is printed on is of low quality, as it makes the advertisement hardly readable to anyone seeing it.

22. Using uppercase letters can make your message clearer to read.

Answer: NOT GIVEN

Explanation: No information is given in the text about using uppercase letters to make the message clearer to read.

23. The content should fill all of the advertising space.

Answer: FALSE

Supporting statement: Keep your text to a minimum and, unless necessary, avoid too much technical depth.

Keywords: text, minimum

Keyword Location: Para 3, Line 3

Explanation: According to the text, it is better to keep the text in the advertisement to a minimum without filling out the whole advertising space, as the key to a successful job advertising is to follow the 'less is more' approach.

24. Headings or subheadings should clearly define the job.

Answer: TRUE

Supporting statement: It is far more effective to use one simple headline, and make the job advert headline relevant and clear.

Keywords: headline, relevant and clear

Keyword Location: Para 4, Line 3

Explanation: The headline and subheadings of a job advertisement should always be simple and define a job clearly for the readers to easily understand the type of job being advertised.

25. Readers often choose to ignore irregularly shaped advertisements.

Answer: TRUE

Supporting statement: subconsciously dismiss shapes and sizes that do not conform to what has become accepted as 'standard'.

Keywords: subconsciously, standard

Keyword Location: Para 5, Lines 4-5

Explanation: If a job advertisement is printed in an irregular shape or sized box on the paper, it is highly possible that people may not look at it does not fit the standard or the general layout used to advertise a job.

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