Keeping Loyal Customers Reading Answers

Feb 27, 2025

Keeping Loyal Customers Reading Answers contains 10 questions, and it is a topic belonging to the assessment system of IELTS general reading test. Keeping Loyal Customers Reading Answers have to be answered within 10 minutes. In this IELTS reading section, there are questions like Choose six letters. Also, Keeping Loyal Customers Reading Answers talks about the benefits of maintaining loyal customers. To practice reading papers like that, the candidates can refer to IELTS Reading Practice test.

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Topic:

Keeping Loyal Customers

Whether you run your business from home, online, or out of a commercial office, your customers are vital to your success. Loyal customers are those that come back to purchase from your business again. Not only can they help you increase your profits, they also often generate positive word of mouth, which can be an effective marketing tool. Generating and keeping loyal customers is a priority for any business, but particularly if you're looking to grow.

Understanding why your customers buy from you is one of the most important elements of your business model. Common reasons are customer service or your handy premises that make your customers want to buy again. You can try asking some of your best customers why they choose to buy from you, to help you improve on these features. This valuable feedback can help if you're looking to innovate in your business, open a new location or even if you're just trying to improve and refine your business model!

BENEFITS OF KEEPING LOYAL CUSTOMERS CAN INCLUDE:

- increased sales

- increased profits

- increased word of mouth and referral business

- reduced costs in attracting new customers

- building good relationships with your customers.

After-sales follow up means contacting your customer after they've bought a product or service from your business. Contacting your customers after the sale can help you build an ongoing relationship with them, and also encourage them to talk about your business in a positive way. When contacting them, try asking if they're happy with their purchase. If they're not, you could survey them how your product or service could be improved. You can also use this opportunity to let your customers know about any incentives for repeat purchases, loyalty discounts, gift cards or upcoming sales you might have. You can also invite customers in to see demonstrations of your latest products, complementary products or any special promotional offerings. Most customers appreciate being 'in the know' and this can help generate a feeling of community. Make sure you are aware of spam and telemarketing laws if you are phoning or emailing your customers.

Giving your customers a 'reward for returning to your business can be an effective way of encouraging your customers to stay loyal to your business. This is also known as a repeat purchase' system. For example, if you run a café, you could offer a loyalty card that's stamped every time someone buys a coffee from you. The 10th coffee could be worth a free drink, an upsize or a discount. This kind of system can encourage repeat purchases, help you keep loyal customers and generate word of mouth for your business.

It is important to understand what customer service is and why taking the time to improve it can be beneficial to your business. Even though it may take extra time, effort and consideration, providing excellent customer service is a great way to turn 'sometimes' customers into 'all the time' customers. Excellent customer service is about treating your customers with respect, considering their needs and wants, knowing your product inside out and going 'above and beyond to help them. For example, if you run a café, you could instruct your wait-staff to provide customers with other options for dietary requirements or offer refunds if customers are unsatisfied with their meal. Taking the time to follow up on all the feedback you receive is another great way to improve your customer service. Your customers will appreciate it if they can see you have acted on their feedback, or addressed it in some way. Get inspired!

Questions 22-27

Choose SIX letters, A-J.

According to the text, how can customers become loyal? Write the correct letter, A-J.

A. Your premises are in a convenient location.

B. You let people know your sales volume.

C. You ask customers how your product could be better.

D. Your products are cheaper than those of your competitors.

E. You ask customers to come into your premises to see new products and how they work

F. You reward customers if they create new customers with their friends or family.

G. You provide customers with an inducement

for returning to your business to buy.

H. You have an excellent understanding of your products.

I. You visit customers in their homes to create a personal connection.

J. You show your customers that you listen to and follow up on their advice.

22. Answer: A. Your premises are in a convenient location.

Supporting statement: "Common reasons are customer service or your handy premises that make your customers want to buy again."

Keywords: customer, service

Keyword Location: para 2, line 2

Explanation: A convenient location is explicitly mentioned as one of the reasons why customers may return, making it a factor in customer loyalty.

23. Answer: C. You ask customers how your product could be better.

Supporting statement: "If they're not, you could survey them how your product or service could be improved."

Keywords: survey, improved

Keyword Location: para 4, line 4

Explanation: Asking for feedback about how to improve products or services is noted as a way to build an ongoing relationship and retain customers.

24. Answer: E. You ask customers to come into your premises to see new products and how they work.

Supporting statement: "You can also invite customers in to see demonstrations of your latest products, complementary products or any special promotional offerings."

Keywords: demonstrations , promotional offerings

Keyword Location: para 4, line 6

Explanation: Inviting customers to view new products or demonstrations can encourage engagement and loyalty.

25. Answer: G. You provide customers with an inducement for returning to your business to buy.

Supporting statement: "Giving your customers a 'reward for returning to your business can be an effective way of encouraging your customers to stay loyal to your business."

Keywords: reward, customers

Keyword Location: para 5, line 1

Explanation: Rewards or loyalty systems are specifically mentioned as effective tools to keep customers returning.

26. Answer: H. You have an excellent understanding of your products.

Supporting statement: "Excellent customer service is about... knowing your product inside out and going 'above and beyond to help them."

Keywords: product, customers

Keyword Location: para 6, line 2

Explanation: An excellent understanding of products is described as a key component of providing outstanding customer service, which fosters customer loyalty.

27. Answer: J. You show your customers that you listen to and follow up on their advice.

Supporting statement: "Your customers will appreciate it if they can see you have acted on their feedback, or addressed it in some way."

Keywords: appreciate, feedback

Keyword Location: para 6, line 4

Explanation: Acting on customer feedback demonstrates that their opinions are valued, which can strengthen loyalty.

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