Ford Driving Innovation Reading Answers

Ford - Driving Innovation Reading Answers contains 13 questions, and it is a topic belonging to the assessment system of IELTS general reading test. Ford - Driving Innovation Reading Answers have to be answered within 20 minutes. In this IELTS reading section, there are questions like writing no more than two words and choosing the most suitable heading. Also, Ford - Driving Innovation Reading Answers contains all the information about Ford company. To practice reading papers like that, the candidates can refer to IELTS Reading Practice test.

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Topic:

Ford - Driving Innovation

In 1913 an American industrialist named Henry Ford employed an innovative system in his factory that changed the nature of American industry forever - the production line. Instead of a group of workers constructing a complete product, Ford's production-line techniques relied on machine parts being moved around the factory on a conveyor belt, passing each employee who had a single task to perform before the component moved down the line. This saved time in that employees were not required to move around, collect materials or change tools; they simply stood in one place and repeated the same procedure over and over again until the end of their shift. In this way, Ford was able to mass produce the now famous Model-T car for only 10% of traditional labour costs.

Working on a production line was monotonous work, undoubtedly, but it was not in the production line alone that Ford was something of a pioneer. In 1913 the average hourly rate for unskilled labour was under $2.50 and for such low wages and repetitive work, the labour turnover in Ford's factory was high, with many employees lasting less than a month. In order to combat this problem, he took a step that was condemned by other industrialists of the time, fearful that they would lose their own workforce - he raised wages to $5 an hour. The benefits were twofold. Not only did Ford now have a stable and eager workforce, he also had potential customers. It was his intention 'to build a motorcar for the great multitude', and the Model-T car was one of the cheapest cars on the market at the time. At $5 an hour, many of his employees now found themselves in a position to feasibly afford a car of their own. Ford's production practices meant that production time was reduced from 14 hours to a mere 93 minutes. In 1914 company profits were $30 million, yet just two years later this figure had doubled. Until 1927 when the last Model-T rolled off the production line, the company produced and sold about 15 million cars.

Although Ford was without doubt successful, times changed and the company began losing its edge. One problem came from the labour force. Ford was a demanding employer who insisted that the majority of his staff remained on their feet during their shift. One error meant that the whole production line was often kept waiting, and Ford felt that workers were more attentive standing than sitting. Yet the 1930s saw some radical changes in the relationships between employer and employee, as an increasing number of industries were forming Labour Unions. Ford flatly refused to get involved, employing spies in the workplace to sabotage any plans for a union within his factories. Eventually a strike in the early 1940s forced Ford to deal with unions. Another example of Ford being unable to adapt came from his unwillingness to branch out. Ford's competitors began operating the same systems and practices, but also introduced the variety Ford was lacking. The Model-T had remained essentially the same, even down to the colour, and by the time he realised his error, he had already lost his pre-eminence in the industry. Subsequent involvement in aeroplane manufacturing, politics and publishing was a failure. Leaving the company to his grandson in 1945, he died two years later leaving an inheritance estimated at $700 million.

Yet the legacy of Fordism lives on. The development of mass production transformed the organisation of work in a number of important ways. Tasks were minutely subdivided and performed by unskilled workers, or at least semiskilled workers, since much of the skill was built into the machine. Second, manufacturing concerns grew to such a size that a large hierarchy of supervisors and managers became necessary. Third, the increasing complexity of operations required employment of a large management staff of accountants, engineers, chemists, and, later, social psychologists, in addition to a large distribution and sales force. Mass production also heightened the trend towards an international division of labour. The huge new factories often needed raw materials from abroad, while saturation of national markets led to a search for customers overseas. Thus, some countries became exporters of raw materials and importers of finished goods, while others did the reverse.

In the 1970s and '80s some countries, particularly in Asia and South America, that had hitherto been largely agricultural and that had imported manufactured goods, began industrialising. The skills needed by workers on assembly-line tasks required little training, and standards of living in these developing countries were so low that wages could be kept below those of the already industrialised nations. Many large manufacturers in the United States and elsewhere therefore began 'outsourcing' - that is, having parts made or whole products assembled in developing nations. Consequently, those countries are rapidly becoming integrated into the world economic community.

Questions 28-32

Choose the most suitable headings for Paragraphs A-E from the list below. Use each heading once only.

LIST OF HEADINGS

i. Effect on modern industry

ii. New payment procedures

iii. Labour problems

iv. The Model-T

v. Creating a market

vi. Revolutionary production techniques

vii. The Ford family today

viii. Impact on the global economy

ix. Overseas competition

28. Paragraph A

Answer: vi. Revolutionary production techniques

Supporting statement: "Ford's production-line techniques relied on machine parts being moved around the factory on a conveyor belt..."

Keywords: production-line techniques, conveyor belt

Keyword Location: Paragraph A, Line 2

Explanation: The paragraph discusses Ford’s introduction of the production line, revolutionizing manufacturing.

29. Paragraph B

Answer: v. Creating a market

Supporting statement: "Not only did Ford now have a stable and eager workforce, he also had potential customers."

Keywords: stable workforce, potential customers

Keyword Location: Paragraph B, Line 6

Explanation: Ford’s higher wages enabled his workers to buy the cars they produced, creating demand.

30. Paragraph C

Answer: iii. Labour problems

Supporting statement: "Ford was a demanding employer who insisted that the majority of his staff remained on their feet during their shift."

Keywords: demanding employer, staff remained on their feet

Keyword Location: Paragraph C, Line 2

Explanation: The paragraph describes labour issues, including poor conditions and Ford’s resistance to unions.

31. Paragraph D

Answer: i. Effect on modern industry

Supporting statement: "The development of mass production transformed the organisation of work in a number of important ways."

Keywords: mass production, transformed organisation of work

Keyword Location: Paragraph D, Line 1

Explanation: This section describes the impact of Ford’s methods on modern industry, such as new management structures.

32. Paragraph E

Answer: viii. Impact on the global economy

Supporting statement: "In the 1970s and '80s some countries, particularly in Asia and South America, that had hitherto been largely agricultural and that had imported manufactured goods, began industrialising."

Keywords: industrialising, global economy

Keyword Location: Paragraph E, Line 1

Explanation: The paragraph describes how developing nations adopted mass production, affecting the global economy.

Questions 33-37

Write NO MORE THAN TWO WORDS AND/OR NUMBER.

33. What was the main saving of production line techniques?

Answer: TIME

Supporting statement: "This saved time in that employees were not required to move around, collect materials or change tools..."

Keywords: saved time, employees not required to move

Keyword Location: Paragraph A, Line 4

Explanation: Ford’s production system eliminated unnecessary movement, reducing overall production time.

34. What level did Ford cut production costs down to compared with more traditional methods of

the time?

Answer: 10%

Supporting statement: "Ford was able to mass produce the now famous Model-T car for only 10% of traditional labour costs."

Keywords: 10%, traditional labour costs

Keyword Location: Paragraph A, Line 7

Explanation: Ford's production methods significantly reduced costs to just 10% of previous levels.

35. When was the last Model-T Ford produced?

Answer: 1927

Supporting statement: "Until 1927 when the last Model-T rolled off the production line..."

Keywords: last Model-T, 1927

Keyword Location: Paragraph B, Line 10

Explanation: The passage explicitly states that production of the Model-T ended in 1927.

36. What did Ford unsuccessfully oppose the organisation of?

Answer: LABOUR UNIONS

Supporting statement: "Ford flatly refused to get involved, employing spies in the workplace to sabotage any plans for a union within his factories."

Keywords: refused, union, sabotage

Keyword Location: Paragraph C, Line 7

Explanation: Ford opposed labour unions, but a strike eventually forced him to negotiate with them.

37. What is the name given to the principles of mass production and associated practices?

Answer: FORDISM

Supporting statement: "Yet the legacy of Fordism lives on."

Keywords: legacy, Fordism

Keyword Location: Paragraph D, Line 1

Explanation: The passage refers to "Fordism" as the lasting impact of Ford’s production methods.

Questions 38 - 40

Write NO MORE THAN THREE WORDS.

One of the long-term effects of Ford's business practices was that many developing countries became industrialised as a result of (38)..........

Answer: outsourcing

Supporting statement: "Many large manufacturers in the United States and elsewhere therefore began 'outsourcing' - that is, having parts made or whole products assembled in developing nations."

Keywords: developing countries, industrialised, outsourcing

Keyword Location: Paragraph E, Line 5

Explanation: The passage states that outsourcing contributed to the industrialization of developing nations.

some work to other countries. For those working in the factory, the skills for (39)...........

Answer: assembly-line tasks

Supporting statement: "The skills needed by workers on assembly-line tasks required little training..."

Keywords: skills, assembly-line tasks, easily acquired

Keyword Location: Paragraph E, Line 3

Explanation: The passage explains that workers could easily acquire the skills required for assembly-line work.

were easily acquired and (40)........... was minimal.

Answer: training time

Supporting statement: "...the skills needed by workers on assembly-line tasks required little training..."

Keywords: minimal, training

Keyword Location: Paragraph E, Line 3

Explanation: The text confirms that training time was minimal for factory workers.

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