Constructing an Effective Website Reading Answers

Nov 24, 2025

Constructing an Effective Website Reading Answers is an academic reading answers topic. Constructing an Effective Website Reading Answers has a total of 7 IELTS questions. In the question set given, candidates have to complete the summary using the words in the box below.

The IELTS Reading section is an essential part of the test that evaluates a candidate's comprehension and analysis of various passage types. You will work through a number of IELTS reading practice problems in this section that resemble actual test situations. These questions are designed to help you improve your ability to recognise essential concepts, extract particular facts, and make inferences. Practising these IELTS reading problems can help you get comfortable with the structure and increase your confidence for the exam, regardless of whether you are studying for the Academic or General Training module.

Check: Get 10 Free Sample Papers
Check: Register for IELTS Coaching - Join for Free Trial Class Now

Section 1

CONSTRUCTING AN EFFECTIVE WEBSITE

Constructing an effective website without a plan is like constructing a building without blueprints. Things end up in the wrong place, features are overlooked, and the situation is ripe for miscommunication between the website developer and the client. Planning your website ahead of time will give it clear direction as well as prevent missed deadlines and backtracking. Because planning is so essential when it comes to designing a website, start by identifying the exact rationale for having a site. Typical reasons why businesses develop websites include building brand awareness, finding new customers, saving money, selling products, and providing improved customer support. We recommend that you write down what you want to do with your website. What are your goals, and what features would you like to see on your website? For example, you can write down the things you'd like to include: have a blog section, photo gallery, online store, reservation system, and contact form. If you are unsure about what you want, then check out companies working in the same sector as you or other websites for inspiration. Once you establish what you want your website to accomplish, look at your prospective audience. This can include your current and potential customers, new prospects, stakeholders, suppliers, and partners.

Decide on the type of content you will need to support the objectives of your site and how to present this online. Think about balancing the amount of text, images, and interactive content that you wish to publish on your site. Also, think about where you place elements on the page. For example, marketing messages or 'calls to action' may be more effective if placed 'above the fold'. This refers to the area of the page that is immediately visible once the page has loaded and before the user has scrolled down the page in the browser window. When you are planning content for your site, don't forget you are legally required to publish certain company information. If you are creating an e-commerce website, provide unique descriptions for your products or services. This will help with search engine optimisation and ensure that you stand apart from your competitors.

The key to designing a successful website is understanding the needs of your audience and reflecting these in your design. Don't make users navigate through too many layers of the site to find the information they want. Provide clear navigation aids so the user can quickly find the information they need. A standard navigation bar that is in the same place on every page enables the user to move quickly through the site. Follow established web practices for navigation - this will help make your website more intuitive for the user.

If you already have a recognisable brand or image, make sure to incorporate it into your design. Your website should reinforce your corporate brand, use your company logo consistently throughout the site, and be part of your wider marketing strategy in an attempt to reach your target audience. While you are making sure that your website is consistent and true to your brand, don't forget - it also needs to be easy to use.

When you design your website, you need to consider how it will look and work on mobile devices. More and more users are upgrading to new smartphones and tablet computers, which they use to browse and search the Internet. Search engines now grade content based on how well it appears on mobile devices. Although your website will be viewable on mobile devices, a more effective mobile presence may call for a separate mobile website or a responsive design. Mobile-first approach is a popular strategy that involves designing for the smallest screen first and working your way up. The thinking behind this is that if your website is good on a mobile device, it will translate well on all other devices, including desktop.

Questions 15 - 21

Complete the summary using the words in the box below.

PLANNING A WEBSITE FOR YOUR BUSINESS

Failing to plan can lead to (15)...........when the actual construction takes place, and so planning well can save time.

Answer: MISUNDERSTANDINGS

Supporting statement: Things end up in the wrong place, features are overlooked, and the situation is ripe for miscommunication between the website developer and the client.

Keywords: miscommunication, wrong place, overlooked

Keyword Location: Para 1, Lines 2-3

Explanation: The text compares building without a plan to a situation ripe for miscommunication.

Pinpointing the (16)............the Site early can provide direction, so make a record of what you want.

Answer: PURPOSE

Supporting statement: Planning your website ahead of time will give it clear direction... start by identifying the exact rationale for having a site.

Keywords: rationale, clear direction, reasons

Keyword Location: Para 1, Lines 3-6

Explanation: The text says to start by identifying the exact rationale for having a site, which means the reason or purpose.

Research the (17).............and begin to decide exactly who to target. Consider your site's content and its location.

Answer: COMPETITION

Supporting statement: If you are unsure about what you want, then check out companies working in the same sector as you or other websites for inspiration.

Keywords: same sector, websites for inspiration

Keyword Location: Para 1, Lines 11-12

Explanation: The text advises checking out "companies working in the same sector" (the competition) for inspiration, before discussing the audience and content placement.

Be aware of (18).............you might have to abide by. Be very specific with product information, as this will help with search engine optimisation.

Answer: REGULATIONS

Supporting statement: When you are planning content for your site, don't forget you are legally required to publish certain company information.

Keywords: legally required, company information

Keyword Location: Para 2, Lines 7-8

Explanation: The text warns not to forget legally required company information, which includes rules or regulations that must be followed.

Make your website easy to navigate and make use of accepted design (19).............to make your website user-friendly.

Answer: CONVENTIONS

Supporting statement: Follow established web practices for navigation - this will help make your website more intuitive for the user.

Keywords: established web practices, navigation

Keyword Location: Para 3, Lines 5-6

Explanation: The text advises following established web practices for navigation to make the site user-friendly.

Make sure your website is completely on-brand, but don't sacrifice (20).............for this.

Answer: ACCESSIBILITY

Supporting statement: While you are making sure that your website is consistent and true to your brand, don't forget - it also needs to be easy to use.

Keywords: consistent, true to your brand, easy to use

Keyword Location: Para 4, Lines 4-5

Explanation: The text warns against sacrificing the need for the website to be easy to use while maintaining brand consistency.

Bear in mind that many/most people access websites through mobile devices, and you may require a responsive website or even a separate mobile website- remember your website's (21)...............may depend on this aspect of design!

Answer: RANKING

Supporting statement: Search engines now grade content based on how well it appears on mobile devices.

Keywords: Search engines, grade content, mobile devices

Keyword Location: Para 5, Lines 3-4

Explanation: The text specifies that search engines"grade content based on mobile appearance, implying that the website's ranking or success (grade) depends on this.