Choosing the Right Colours for your Business Reading Answers

May 7, 2025

Choosing the Right Colours for your Business Reading Answers contains 7 questions, and it is a topic belonging to the assessment system of IELTS general reading test. Choosing the Right Colours for your Business Reading Answers have to be answered within 10 minutes. In this IELTS reading section, there are questions like writing no more than three words. Also, Choosing the Right Colours for your Business Reading Answers contains all the information about which colors you should choose while starting a new business. To practice reading papers like that, the candidates can refer to IELTS Reading Practice test.

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Topic:

Choosing the Right Colours for your Business

When considering your company's packaging and logo, picking the right colour could be essential. For example, in an experiment to test customers' use of green and red buttons, it was expected that green would perform better as it's linked with 'go' and movement such as with traffic lights. However, red outperformed green by 21%, probably because it's more of an urgent, attention-seeking colour.

The way you feel about colours can be influenced by your age and gender. One study showed that, on average, men dislike the colour purple, whilst women feel the opposite, but both dislike the colour brown. Blue is the safest colour with all ages, especially those over 70, as most people are able to see the colour blue more clearly than any other colour, even those with colour-vision deficiencies.

Colour can be powerful, evoking particular emotions. This is why it's important to choose a colour that reflects your brand. The restaurant and hospitality Industry have shown that orange makes people agitated, so they won't stay long (useful in fast food restaurants).

Browns are soothing, so people will stay (useful in bars).

This is a bit of a tricky topic as colours do affect people differently, especially in different cultures, although there are some colours, such as gold, that are more universally understood. Other colours invite more subjective interpretations. In the UK, for example, white signifies peace and purity and is often used at weddings. In other cultures, white is seen to be synonymous with death.

It's clear to see that colour can have a profound impact on bringing a brand, product, or design to life, in addition to its possible uses as a behavioural tool. It's imperative to test colours thoroughly and not to make any assumptions about their impact. The way you interpret colours may not be the same as the way in which your customers see them.

Questions 15-21

Choose NO MORE THAN THREE WORDS for each.

15. Colour is important for which aspects of an organisation's branding?

Answer: packaging and logo

Supporting statement: "When considering your company's packaging and logo, picking the right colour could be essential."

Keywords: branding, colour, important aspects

Keyword Location: First sentence, first paragraph

Explanation: The text states that packaging and logo design are key elements where colour choice matters for branding.

16. Which colour is mentioned as being the most eye-catching?

Answer: red

Supporting statement: "However, red outperformed green by 21%, probably because it's more of an urgent, attention-seeking colour."

Keywords: eye-catching, attention-seeking

Keyword Location: First paragraph

Explanation: The experiment mentioned in the text showed that red performed better than green because it attracts more attention.

17. Which colour often provokes differences of opinion?

Answer: purple

Supporting statement: "One study showed that, on average, men dislike the colour purple, whilst women feel the opposite."

Keywords: differences of opinion, men dislike, women like

Keyword Location: Second paragraph

Explanation: The text highlights how men and women have opposite reactions to the colour purple.

18. Which colour is the easiest to perceive?

Answer: blue

Supporting statement: "Blue is the safest colour with all ages, especially those over 70, as most people are able to see the colour blue more clearly than any other colour."

Keywords: easiest to perceive, most people see

Keyword Location: Second paragraph

Explanation: The text states that blue is the most easily perceived colour, especially for older individuals.

19. Which colour can make people feel restless?

Answer: orange

Supporting statement: "The restaurant and hospitality Industry have shown that orange makes people agitated, so they won't stay long."

Keywords: feel restless, agitated

Keyword Location: Third paragraph

Explanation: The text mentions that orange causes agitation, which can make people restless.

20. Which colour represents different things to different people?

Answer: white

Supporting statement: "In the UK, for example, white signifies peace and purity and is often used at weddings. In other cultures, white is seen to be synonymous with death."

Keywords: different meanings, different cultures

Keyword Location: Fourth paragraph

Explanation: White has different cultural meanings—peace in the UK but death in other places.

21. What's the most important thing for businesses to do before choosing brand colours?

Answer: test colours thoroughly

Supporting statement: "It's imperative to test colours thoroughly and not to make any assumptions about their impact."

Keywords: important, businesses, choosing colours

Keyword Location: Final paragraph

Explanation: The text emphasizes the need to test colours before finalizing them, as their effects can vary.

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