Business School Online Reading Answers contains 7 questions, and it is a topic belonging to the assessment system of IELTS general reading test. Business School Online Reading Answers have to be answered within 10 minutes. In this IELTS reading section, there are questions like Fill in the blanks. Also, Business School Online Reading Answers contains all the information about a firm that educates people about business with different courses. To practice reading papers like that, the candidates can refer to IELTS Reading Practice test.
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Ädvertising And Promotion Course
Duration: 100 Hours
Course Materials: Upon enrolment, you will receive all of the materials that are essential to complete the course. Course materials include subject guides, printed notes, textbooks, videos and practical equipment. In certain circumstances, you may be required to do extra research - in which case your tutor is able to advise you where necessary.
Course Outline: There are ten lessons in this course, each requiring about 10-12 hours of work by the student. This course is designed as a program to help you understand the marketing world, then, to assist you in making decisions and developing skills in marketing. Emphasis is placed on profitability and efficiency!
Examples Of The Type Of Assignments You Might Be Asked To Undertake:
1. A) Go shopping (your routine weekly shopping if you like). Take notice of how different sales staff communicate with you. Note the techniques they use (verbal and non-verbal), and how effective they are. Note the type of impression they seem to be creating. When you come home, write down notes on your observations.
2. B) Look through newspapers or magazines at advertisements or articles which discuss products offered for sale and find what you consider to be good examples of each of the following type of communication:
- Verbal Communication
- Non-verbal communication
- Combination of verbal and non-verbal communication
Explain why you think these are good examples?
1. C) Select a product or service for which you would like to improve the marketing. This might be something you are dealing with in your own business or a business you work for, or it might be something you think has potential. Something you think has potential - an idea you would like to develop into a business OR something another business is dealing with, but not handling as well as you think they could. Develop an advertising campaign for this product or service
- You will need to select a method for determining an advertising budget and then set that budget.
- You will then need to find out the costs of advertising in different places. You will then need to write advertisements for these various places. The campaign should be well-targeted.
Note: We do not expect you to present a highly detailed and involved campaign. This could take longer than the whole course! Put about 10 hours of work into this project, at the most, and then you will present what you have been able to achieve in that time. (You need not only to develop the ability to put a campaign together but also be able to put it together within a reasonable time frame) Complete the summary. Choose your answers from the list of words below. There are more words than you need so you will not use all of them.
Questions 21 - 27
The first sample assignment asks you to [21]........................
Answer: observe
Supporting statement: "Take notice of how different sales staff communicate with you. Note the techniques they use (verbal and non-verbal), and how effective they are."
Keywords: take notice, note the techniques
Keyword Location: Assignment 1A
Explanation: The task requires students to observe how sales personnel communicate in shops.
sales personnel in shops, to note the types of [22].................
Answer: communication
Supporting statement: "Note the techniques they use (verbal and non-verbal), and how effective they are."
Keywords: verbal and non-verbal techniques
Keyword Location: Assignment 1A
Explanation: The assignment focuses on the different types of communication used by salespeople.
they use and to assess their effectiveness. The second task involves finding [23]...................
Answer: examples
Supporting statement: "Look through newspapers or magazines at advertisements or articles which discuss products offered for sale and find what you consider to be good examples."
Keywords: find what you consider to be good examples
Keyword Location: Assignment 1B
Explanation: The task requires students to locate examples of advertisements.
of good advertising and [24].............
Answer: reasoning
Supporting statement: "Explain why you think these are good examples?"
Keywords: explain why
Keyword Location: Assignment 1B
Explanation: The student must analyze and explain why certain ads are effective.
Why these particular ads work well. Another activity requires you to [25].................
Answer: develop
Supporting statement: "Develop an advertising campaign for this product or service."
Keywords: develop an advertising campaign
Keyword Location: Assignment 1C
Explanation: The task involves creating an advertising strategy.
An advertising campaign for a product or service. You need to establish a [26]................
Answer: budget
Supporting statement: "You will need to select a method for determining an advertising budget and then set that budget."
Keywords: determining an advertising budget
Keyword Location: Assignment 1C
Explanation: The student must establish a financial plan for the campaign.
for the project then design different kinds of ads, within a [27]...................... Timeframe.
Answer: limited
Supporting statement: "Put about 10 hours of work into this project, at the most, and then you will present what you have been able to achieve in that time."
Keywords: 10 hours of work
Keyword Location: Assignment 1C
Explanation: The assignment has a strict time limit, so the timeframe is limited.
List of Words
develop
reasoning
analysing
budget
observe
limited
producing
company
experience
communication
examples
effective
campaigns
Advertise
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