The Most Popular Leagues IELTS Reading Answers is a topic of the IELTS academic reading topic which includes 9 questions. The specified IELTS topic generates 2 types of questions: true/ false/ not given and choose the correct option from the given options. Candidates should read the IELTS Reading passage thoroughly in order to recognize synonyms, identify keywords, and answer the questions below. Candidates can further enhance their reading skills by going through IELTS reading practice papers available on the website. Candidates can use IELTS reading topics like The Most Popular Leagues IELTS Reading Answers to enhance their performance in the reading section.
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Read the Passage to Answer the Following Questions
A
The year is 2034. The Olympics that have been a fixture on channels owned by NBC Universal since 2002 have disappeared from TV altogether. Instead, the Winter Games streams live to your phone courtesy of Amazon, which bid the rights away from all of the biggest media companies. The downhill skiing competition has never looked better in 16K screen resolution, with not a hint of buffering. This fictional scenario may sound inconceivable, and no company is known to be making a play for the rights to the Olympics just yet.
B
But as NBC is set to blanket the two biggest sporting events on American calendars Super Bowl LII (Feb. 4) and the 2018 Winter Olympics (Feb. 9-25) - across screens everywhere next month, tech titans are making an unmistakable advance on sports telecasts that were once the exclusive preserve of traditional media companies.
C
Over the past two years, Amazon, Facebook, Twitter, YouTube, Verizon and Yahoo have picked up smaller sets of mostly nonexclusive rights to different packages of live pro games, essentially rebroadcasting what's seen on TV to a fraction of the audiences coming to linear channels. But the current bidding war for primetime TV rights to "Thursday Night Football," which the NFL is shopping to broadcasters and streaming services alike, is indication enough that Silicon Valley layers are poised to snatch away all of the rights packages they're currently content to share.
D
"One day you'll wake up and say, "Son of a gun! The NFL is no longer on X network it's in a new place," predicts industry vet Michael Kassan, founder and CEO of consulting firm MediaLink.
E
In the U.S., TV and streaming rights for the most popular leagues are (mostly) locked up until 2021. But digital platforms may strike sooner on foreign shores. In the U.K., for example, bids for English Premier League soccer rights are on the table this year and Amazon has been rumored to be a serious contender to vie against current rights holders BT and Sky. The crown jewel of European sports rights, EPL cost the two companies roughly $7 billion in 2015.
F
New media's most powerful entities arc mum on whether they're willing to strike for the biggest rights deals. A sport is "an area we want to continue to invest in," says Dan Reed, Facebook's head of global sports partnerships, declining to get specific. "We see all kinds of fans on our platform, ranging from the most popular sports to niche sports."
G
While the scale of their ambitions is unclear, some of the tech giants certainly have pockets deep enough to easily bid up the multibillion dollar price tags on game packages. That could put them beyond the reach of media companies already suffering financially as ratings for some top sports attractions sag. But if incumbent rights holders are feeling the pain now, that's nothing compared with the world of hurt that awaits them the event when they lose the content that's the linchpin stabilizing many of their businesses.
Solution and Explanation
Questions 32-34
Choose the correct letter A, B, C or D.
Question 32: When the writer mentions the fictional scenario of Olympics he specifies that
Answer: D
Supporting statement: “...The Olympics that have been a fixture on channels owned by NBC Universal since 2002 have disappeared from TV altogether…”
Keywords: Olympics, fixture, channels, NBC, Universal, 2002, disappeared, TV
Keyword Location: para A, line 2
Explanation: According to the writer, the Olympics that have been a fixture on channels owned by NBC Universal since 2002 have disappeared from TV altogether. Instead, the Winter Games streams live to your phone courtesy of Amazon, which bid the rights away from all of the biggest media companies. This fictional scenario may sound inconceivable, and no company is known to be making a play for the rights to the Olympics just yet.
Question 33: What is NBC currently responsible for?
Answer: B
Supporting statement: “...NBC is set to blanket the two biggest sporting events on American calendars Super Bowl LII (Feb. 4) and the 2018 Winter Olympics (Feb. 9-25)…”
Keywords: NBC, blanket, sporting, events, American, calendars, Super Bowl LII (Feb. 4), 2018 Winter Olympics (Feb. 9-25)
Keyword Location: para B, line 1
Explanation: According to the writer, NBC is set to blanket the two biggest sporting events on American calendars Super Bowl LII (Feb. 4) and the 2018 Winter Olympics (Feb. 9-25) - across screens everywhere next month, tech titans are making an unmistakable advance on sports telecasts
Question 34: The writer states that the audience to TV channels has
Answer: D
Supporting statement: “...Amazon, Facebook, Twitter, YouTube, Verizon and Yahoo have picked up smaller sets of mostly nonexclusive rights to different packages of live pro games, essentially rebroadcasting…”
Keywords: Amazon, Facebook, Twitter, YouTube, Verizon, Yahoo, nonexclusive rights, live pro games, rebroadcasting
Keyword Location: para C, line 1
Explanation: According to the writer, Amazon, Facebook, Twitter, YouTube, Verizon and Yahoo have picked up smaller sets of mostly nonexclusive rights to different packages of live pro games, essentially rebroadcasting what's seen on TV to a fraction of the audiences coming to linear channels. But the current bidding war for primetime TV rights to "Thursday Night Football," which the NFL is shopping to broadcasters and streaming services.
Questions 35-40
Do the following statements agree with the information given in the text? In boxes 35-40 on your answer sheet, write:
TRUE - If the statement agrees with the information
FALSE - If the statement contradicts the information
Question 35: TV shows in America have not openly shared their streaming rights.
Answer: true
Supporting statement: “...In the U.S., TV and streaming rights for the most popular leagues are (mostly) locked up until 2021…”
Keywords: U.S., TV, streaming rights, popular leagues, locked up, 2021
Keyword Location: para E, line 1
Explanation: According to the writer, in the U.S., TV and streaming rights for the most popular leagues are (mostly) locked up until 2021. But digital platforms may strike sooner on foreign shores.
Question 36: The soccer game in the United Kingdom will be hosted by BT and sky in the future.
Answer: not given
Explanation: No relevant information has been provided in the passage in order to support the said statement. Therefore, we can clearly conclude the statement as an invalid one.
Question 37: Sports is considered to be a lucrative area of investment.
Answer: true
Supporting statement: “...A sport is "an area we want to continue to invest in," says Dan Reed, Facebook's head of global sports partnerships, declining to get specific…”
Keywords: sport, invest, Dan Reed, Facebook's, head of global sports partnerships, declining
Keyword Location: para F, line 2
Explanation: According to the writer, a sport is "an area we want to continue to invest in," says Dan Reed, Facebook's head of global sports partnerships, declining to get specific. "We see all kinds of fans on our platform, ranging from the most popular sports to niche sports."
Question 38: According to Dan Reed most of the aspirants and followers of sports enjoy seeing skiing.
Answer: false
Supporting statement: “...We see all kinds of fans on our platform, ranging from the most popular sports to niche sports…”
Keywords: fans, platform, ranging, popular sports, niche sports
Keyword Location: para F, line 3
Explanation: According to the writer, Dan Reed, Facebook's head of global sports partnerships, said, "We see all kinds of fans on our platform, ranging from the most popular sports to niche sports."
Question 39: Most of the media tycoons may continue to do bigger investments yet have indefinite goals.
Answer: true
Supporting statement: “...ambitions are unclear, some of the tech giants certainly have pockets deep enough to easily bid up the multibillion dollar price tags…”
Keywords: ambitions, unclear, tech giants, pockets, multibillion, dollar, price, tags
Keyword Location: para G, line 1
Explanation: According to the writer, while the scale of powerful entities' ambitions is unclear, some of the tech giants certainly have pockets deep enough to easily bid up the multibillion dollar price tags on game packages.
Question 40: The writer is convinced that with current changes, big tycoons may lose business in future.
Answer: true
Supporting statement: “...if incumbent rights holders are feeling the pain now, that's nothing compared with the world of hurt that awaits them the event…”
Keywords: incumbent, rights holders, feeling, pain, world of hurt, event
Keyword Location: para G, line 3
Explanation: According to the writer, if incumbent rights holders are feeling the pain now, that's nothing compared with the world of hurt that awaits them the event when they lose the content that's the linchpin stabilizing many of their businesses.
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