The Main Aim Of Advertising Campaign Is To Increase Sale Of A Certain Product IELTS Writing Task 2

The Main Aim Of Advertising Campaign Is To Increase Sale Of A Certain Product IELTS Writing Task 2 consists of three sample answers provided below. The task requires the candidates to provide a tentative and argumentative answer to the question. The sample answers comprise two parts: Introduction and body. The introduction is a brief description of the topic. The body contains argumentative statements and tentative answers to support the test-taker's perspective.
IELTS writing task 2 evaluates candidates based on the knowledge and views they have expressed. The areas that candidates are assessed on are grammar, vocabulary, and style. IELTS writing score is marked based on band scores. The band scores range from 0 to 9. Since the topics are very diverse, candidates must go through IELTS Writing practice papers to become familiar with a lot of topics.

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Question: The main aim of an advertisement campaign is to increase the sales of a certain product, but people don't really need it. To what extent do you agree or disagree?

Give your own opinion and relevant examples.

Model Answer 1:

Advertisements are a powerful tool for firms to hit their sales targets and stay competitive in the market. Some say that such efforts are unnecessary because they do not have a significant impact on the customer's purchasing choice. However, my initial instinct is that the assertion is false because commercials are designed to convey a great deal of information in order to help people make better purchasing decisions.

To begin with, both technology and fashion evolve throughout time. As a result, commercials bring viewers up to date on current market developments. For example, clothes businesses typically release a new collection based on emerging fashion trends for each season. As a result, the public will only be aware of the new launch in stores due to the brand's marketing campaign. Secondly, promotion allows consumers to learn about the product's features and how to use it. For example, the Blackberry phone was designed specifically for working adults, and its advertisements made it obvious that it was not intended for teenagers. Finally, purchasers have the chance to compare the same goods from many brands in order to make the best choice. For example, if a person sees an advertisement for two different brands that make the same phone, he will be able to compare and contrast the two brands in order to make smarter purchasing decisions.

In contrast, the majority of purchasing decisions are made based on either a customer's budget or a necessity. As a result, seeing an advertisement will have little impact on a buyer's decision. For example, if Samsung advertises a product with advanced features and a wonderful style, but the price is too high, it would never attract customers to the Samsung product. Furthermore, some advertisements are so superficial that they never appeal to the spectator since they do not adequately express the product's use and benefits.

To summarise, marketing methods are intended to affect the masses; yet, I am convinced that rapid use of information provided through the medium of advertisement will always assist a customer in hitting the bullseye.

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Model Answer 2:

There is no way around the fact that the primary goal of the advertising campaign is to encourage more people to purchase a specific product. Although it may appear that this sector promotes individuals to purchase equipment that they do not require, I believe that these advertisements are a didactic technique to making each member of society aware of his or her unmet wants.

On one hand, I can see why some people argue that the advertising effort provides society with useless information. Every day, we are flooded with a barrage of advertisements that are of no interest to us. For example, a person who already owns a cutting-edge mobile phone can see an advertisement for a different kind of digital phone with fewer features than the one he already possesses. These types of general-purpose advertisements, if used excessively, would annoy the vast majority of citizens, despite the fact that certain people may benefit from them.

On the other hand, I agree with those who believe that public relations campaigns have some advantages. To begin, with the advent of new technologies, scientists from various sectors are attempting to improve people's lifestyles in order to make them more fruitful for all members of society. For example, the latest Apple devices provide a plethora of new experiences that most people cannot even comprehend. Advertisements for such things are not only beneficial to people, but they also help to raise a society's level of life, despite the fact that they may appear to be irrelevant to some individuals. Secondly, these campaigns are valuable because they provide individuals of a society with a more comprehensive understanding of current technologies.

To sum up, I disagree that advertising campaigns do not provide any benefits to the general public.

Model Answer 3:

Advertising is, in a literal sense, the art of showcasing a product to potential customers. When a corporation or individual advertises a product, they are explaining how the product's unique and best attributes will benefit the consumer. Merchants have used advertising and marketing to promote their products and reach the widest possible audience since the beginning of consumer markets. I completely disagree with the assertion that advertising forces individuals to buy goods they don't need. Advertising, in my opinion, is an important weapon in the market mechanism that can benefit customers and ultimately merchants in a variety of ways, including raising awareness, enhancing competition, discouraging monopoly, and assisting the general economy.

Advertising has aided in the dissemination of accurate information and has made consumers aware of what is available on the market. It helps to increase competition, which benefits the end client by giving them more options to pick from. For example, when 'Colgate' was introduced as the first toothpaste, consumers had no other choice until other companies, such as 'Close up,' began advertising their product. As a result, there was an increase in competition, which resulted in lower product pricing. As a result, advertising is critical in engaging the end customer and ensuring that the buyer gets the best value for his money. While the end user and benefit of every merchant's product is the consumer, the consumer is also the best judge of the judgments he makes about what he wants to buy. Advertising should not, in my opinion, be blamed for increasing consumer spending. Both the people and the government must work together to reduce excessive expenditure. People must be conscious of their spending habits and manage their resources wisely. A government can help by authorizing and overseeing the proper content that is made available to the public. As a result, utilizing the benefits of advertising, appropriate and smart advertising may greatly benefit a nation and its people.

To sum up, with the exception of a few drawbacks, advertising may help promote an economy's growth through raising expenditure, providing the proper products to the consumer, and encouraging competition. Even the government may employ creative advertisements to raise financial literacy and make people aware of how to manage their finances. Overall, I believe that healthier advertising benefits consumers, merchants, and, ultimately, the global economy.