Some People Say That Advertising is Extremely Successful at Persuading us to Buy Things IELTS Writing Task 2

Sayantani Barman

Aug 22, 2022

Some people say that advertising is extremely successful at persuading us to buy things IELTS Writing Task 2 consists of three sample answers provided below. The task requires the candidates to provide a tentative and argumentative answer for the question. The sample answers comprises two parts: Introduction and body. The introduction is a brief description about the topic. The body contains argumentative statements and tentative answers to support the test-taker's perspective.
IELTS writing task 2 evaluates candidates based on the knowledge and views they have expressed. The areas that candidates are assessed on are grammar, vocabulary, and style. IELTS writing score is marked based on band scores. The band scores range from 0 to 9. Since the topics are very diverse, candidates must go through IELTS Writing practice papers to become familiar with a lot of topics.

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Topic: Some people say that advertising is extremely successful at persuading us to buy things; other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your opinion.

Band 7.5 IELTS Essay

The use of advertisements in business and marketing is now unavoidable. They can be seen everywhere in our environment, including on billboards, television displays, magazine covers, and even text messages. Given their rapid growth, some claim that advertising is effective at persuading people to purchase goods. While others assert that they have grown so commonplace that we deliberately ignore them. Despite the fact that advertisements seem to be present on every media outlet. In my opinion, effective marketing tactics that support reliable items continue to persuade consumers to buy them.

On the one hand, some people think that advertising is highly good at persuading people to buy a wide variety of goods. One of the key causes is that a lot of businesses employ clever marketing techniques to draw consumers away from platforms that are overrun with distractions. For instance, thanks to technical improvements, it is now possible to sell particular products based on internet users' surfing histories. Second, shoppers frequently look for things that are distinctive and have alluring deals. Corporate businesses make their products appealing to the eyes of consumers looking for discounts.

On the other hand, other people think we purposefully avoid them. Because they appear on every audio-visual informational channel imaginable and are tiresome and frequently uninteresting.

I believe that ads for authenticated products will successfully persuade consumers to purchase them. Promotions that are genuine attract public attention because celebrities represent such a huge number of firms. For instance, fraudulent advertising of risky and misleading cosmetics is pervasive in the cosmetology industry. As a result, advertisements for unique products will surely affect the global market.

In conclusion, some have claimed that advertising is an effective instrument that draws a large number of customers. While others have claimed that they are the least persuasive and should thus be avoided. I would like to underline my belief that products promoted with authenticity certifications will undoubtedly encourage people to buy them.

Band 6 IELTS Essay

In comparison to earlier times, people's needs and requirements have greatly increased today. Additionally, advertising is a major motivator for people to purchase products from producers in the commercial sector. Some claimed that these digital news alerts are now prevalent among the public and that they are trying to ignore these images. Some of them continue to hold the belief that advertising is the greatest way to sell their goods to clients. I shall address these two points of view in this essay before going into more detail about my position.

Specifically, computer-based posters have captivating and alluring visuals to pique people's interest in those particular firms. When they have tried to obtain such items in the current world in order to satisfy their own emotions. For instance, kids would try to talk their parents into buying toys or other items anytime they saw them in television commercials. In order to enhance their market sales and financial success in their commercial endeavors. The majority of organizations have relied on these technical pictures and movies.

Due to their hectic work schedules and perception that it is a time-wasting strategy. Some communities are also unable to devote their full attention to these digital marketing strategies. For instance, when employers used online platforms to do business despite receiving adverts during their busiest hours. They made an effort to avoid being distracted by them. As a result, they believed that these technological advancements were not important to them and did not pay attention to them.

Finally, in my opinion, as long as product managers have tried to increase their outputs in society using these digital marketing techniques. Customers should also want to express their worries about these technology ideas in a thoughtful way. Additionally, it will be a waste of both our time and money if we attempt to purchase needless equipment.

Band 8 IELTS Essay

While some people in society think that advertisements affect people's purchasing decisions. Others claim that since there are so many advertisements, people are less interested in promotions. Even though infomercials' dependability is in doubt, I still think that advertising drives consumers to buy the suggested or recommended goods and services.

On the one hand, advertising raises consumer awareness of the products by extolling their benefits to prospective customers. People today struggle to decide what to buy because of the enormous range of goods that are readily available due to globalization. In this situation, we typically buy the product that has been advertised frequently in whatever media. Which results in the non-advertised goods not being sold. For instance, a research of the cell phone industry reveals that the Nokia Android phone's failure in the market was due to subpar marketing. Whereas another low-quality brand was able to sell more products by simply releasing more promotions. To further explain, practically all businesses, including small-scale ones. Allocate a sizable portion of their budgets to marketing and hiring the best team possible. In order to draw in customers. Utilizing color, background music, a message, and even a model, businesses position their products for the public with the help of advertising experts. For instance, despite the fact that most individuals have their weekly shopping list prepared. They frequently buy at least a few products off the list as a result of effective marketing.

On the other hand, ads are now nonstop. While some of those are pertinent to us, others are not. Therefore, it is not practical for consumers to focus on each commercial. They therefore place a premium on quality and enjoy doing research before making a purchase. For instance, user reviews made by other users have a greater influence on internet shoppers than company advertisements.

In conclusion, we can say that consumers are increasingly picking products based on their quality. However advertisements are crucial in helping to sell a product to prospective customers. Additionally, well-marketed products draw more customers and generate strong sales, thus promotions undoubtedly encourage us to make purchases.

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*The article might have information for the previous academic years, please refer the official website of the exam.

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