Some Of The Methods Used In Advertising Are Unethical And Unacceptable In Todays Society IELTS Writing Task 2

Sayantani Barman

Sep 17, 2022

Some Of The Methods Used In Advertising Are Unethical And Unacceptable In Todays Society IELTS Writing Task 2 consists of three sample answers provided below. The task requires the candidates to provide a tentative and argumentative answer for the question. The sample answers comprises two parts: Introduction and body. The introduction is a brief description about the topic. The body contains argumentative statements and tentative answers to support the test-taker's perspective.
IELTS writing task 2 evaluates candidates based on the knowledge and views they have expressed. The areas that candidates are assessed on are grammar, vocabulary, and style. IELTS writing score is marked based on band scores. The band scores range from 0 to 9. Since the topics are very diverse, candidates must go through IELTS Writing practice papers to become familiar with a lot of topics.

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Topic: Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view?

Band 7 IELTS Essay

The considerable advancement of information technology today makes it possible. For businesses to market their goods and services widely. And over a wider range of platforms, making advertising activity unmanageable. Additionally, by removing codes of conduct, this forces businesses to produce commercials more frequently. Which results in the proliferation of unethical and inappropriate advertisements in today's culture.

Nowadays, there are a lot of uneducated ads, which forces parents to pay closer attention to how their kids are developing. For instance, minor viewers have been known to ingest cigarettes advertised on TV stations for those above the age of 17, (children and teenagers). We commonly identify young smokers because we are unaware that this situation can pique children's interest in smoking. Advertisers frequently present false information and deceive adults in addition to targeting teenagers. This has a significant detrimental influence on our society since it costs the public's hard-earned money while the product producers acquire vast fortunes.

On the other hand, it has become customary in modern advertising for businesses. To create an advertisement with pornographic content in order to promote their product. For instance, the drinking advertisement "soda" portrays a sensual manner. Of the artist played by Julia Perez while wearing extremely sexy attire, giving the idea that it is unethical. This requirement is unacceptable and unjust because it could arouse the viewer's desire and is inconsistent with the promised product.

While most of the advertising seen on TV and the internet are quite deceptive and contain sexually explicit material. Advertisements are supposed to highlight the benefits and standout qualities of a good or service. These need to be stopped by whatever means necessary to prevent a slow poisoning of society by an inappropriate and harmful advertisement virus.

In conclusion, given the enormous number of unethical commercials that are prevalent nowadays. It is clear that the majority of today's advertisements are unacceptable for society. Therefore, it should be the duty of the government to prevent this circumstance by establishing stringent regulations for these kinds of activity.

Band 8 IELTS Essay

Marketing has always included advertising as a key element. Manufacturers have used a variety of strategies to persuade people to buy their goods. A few of the tactics used recently have been deemed undesirable and unethical. I wholeheartedly concur with this statement, and I'll explain why below.

Currently, products are being advertised in a variety of methods that could be deemed immoral. Manufacturers have been observed running advertisements that not only highlight their own products but also disparage those of their rivals. An illustration of this would be a detergent advertisement where one brand says that its product removes old stains while the others do not. In addition, businesses that produce goods that have been proven to be hazardous to people often present them in their marketing as being completely safe. The primary offenders in this situation are the tobacco firms. These advertising methods are utterly immoral.

In this day and age, several other forms of advertising may be considered undesirable. Nowadays, the majority of homes can claim to possess a television, unlike in the past when they were uncommon. Some companies create advertising specifically aimed towards children. And these commercials are broadcast on the nights when children are most likely to be watching TV. For instance, advertisements for unhealthy meals target this impressionable age range as well as certain credulous adults. These foods are advertised as being healthy and filling, nevertheless. Knowing that such meals are being consumed won't be enough to stop it because children lack the maturity to discriminate between good and unsafe foods. Therefore, either regulations or outright bans on advertisements are appropriate for the government.

Additionally, some of these businesses advertise their products using the persona of a child hero. There have been reports of Spiderman images on certain ice cream buckets.

It is terrible that these commercials target these impressionable age groups.

To sum up, marketing through advertising has both positive and negative effects. I wholeheartedly concur that some forms of advertising are immoral and inappropriate. However, these negative effects can be minimized with good rules and enforcement.

Band 9 IELTS Essay

There is a widespread perception that the advertising sector uses unethical and undesirable tactics to promote its goods. I concur wholeheartedly with this idea. I believe that most advertisements either make outright lies or are incredibly deceptive.

Every available strategy is used by marketers to sell their goods. Marketers frequently enlist well-known celebrities to promote their goods in an effort to draw in more customers. People tend to believe a thing is of superior quality when a well-known actor or accomplished athlete promotes it. For instance, actresses frequently advertise cosmetic treatments, shampoos, and soaps. People who are gullible purchase those goods in the hope that using them will make them appear like their idols. Such advertisements make exaggerated claims solely to boost product sales.

Some businesses portray their goods as something that only the wealthy may purchase. For instance, several less expensive phones have the same features and specifications as the outrageously expensive iPhone. However, Apple's marketing initiatives have elevated the status of the iPhone. As a result, many members of the lower and middle classes borrow money to purchase it. Such campaigns must be monitored because they are destructive.

Even riskier are commercials and marketing that target kids. For instance, the fast food restaurants MacDonald's and Burger King offer free drinks or toys to draw in children. Studies have shown that their products are unhealthy, and regular use causes health issues such as childhood obesity. However, these foods are promoted as being wholesome and filling. Being aware of the consumption of such meals will not be enough to prevent it. As youngsters lack the maturity to distinguish between healthy and dangerous foods. As a result, the government should either regulate advertisements or outright prohibit them.

To sum up, I'd like to argue that while advertising is important for selling items. Deceptive and fraudulent advertising ought to be restricted or even outlawed.

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*The article might have information for the previous academic years, please refer the official website of the exam.

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