Online Advertising and Marketing Reading Answers

Sep 18, 2024

Online Advertising and Marketing Reading Answers is an academic reading answers topic. Online Advertising and Marketing Reading Answers has a total of 13 IELTS questions in total. In the questions set you have to choose the correct option as the answer.

Candidates should read the IELTS Reading passage thoroughly to recognize synonyms, identify keywords, and answer the questions below. IELTS Reading practice papers feature topics such as Online Advertising and Marketing Reading Answers. Candidates can use IELTS reading practice questions and answers to enhance their performance in the reading section.

Section 1

ONLINE ADVERTISING AND MARKETING

A: Marketing your business using digital tools has become important, as people are increasingly using their mobile phones or tablets to browse products and services on the Internet. The Internet connects marketers to customers across the country and around the world. If you advertise online, remember the rules and guidelines that protect consumers also help businesses by maintaining the credibility of the Internet as a marketing medium. In addition, truth-in-advertising standards apply if you sell computers, software, apps, or other products or services.

B: According to legislation, you must have a reasonable basis for stating or implying that a product can be shipped within a certain time. If your ad doesn't include a shipping statement (and it doesn't have to), you must have a reasonable basis to believe you can ship within 30 days. If you can't ship when promised, you must notify the customer of the delay and the right to cancel. For definite delays of up to 30 days, you may treat the customer's silence as agreement to the delay. For longer or indefinite delays, and second and subsequent delays, you must get the customer's consent. If you don't, you must promptly refund all the money the customer paid you without being asked. You can give updated shipping information over the phone if your Internet ad prompts customers to call to place an order. This information may differ from what you said or implied about the shipping time in your ad The updated phone information supersedes any previous shipping representation, but you still must have a reasonable basis for the update.

C: It's deceptive to misrepresent directly or indirectly that a product offers a general environmental benefit. Your ads should qualify broad environmental claims or avoid them altogether to prevent deception about the specific nature of the benefit. In addition, your ads shouldn't imply significant environmental benefits if the benefit isn't considerable. Say a trash bag is labeled "recyclable" without qualification. Because trash bags ordinarily are not separated from other trash for recycling at a landfill or incinerator, it is unlikely that they will be used again. Technically, the bag may be "recyclable," but the claim is deceptive because it asserts an environmental benefit where there is no significant or meaningful benefit.

D: Testimonials and endorsements must reflect the typical experiences of consumers, unless the ad clearly and conspicuously states otherwise. A statement that not all consumers will get the same results is not enough to qualify a claim. Testimonials and endorsements must be authentic and can't be used to make a claim that the advertiser itself cannot substantiate.

E: Online, mail and telephone order customers have the right to cancel their order for a limited time even if the goods aren't faulty. You must offer a reimbursement to customers if they've told you within 14 days of receiving their goods that they want to cancel. They have another 14 days to return the goods once they've told you. You must pay the customer his/her money back within 14 days of receiving the goods back. They don't have to provide a reason.

Questions 15-20

Write the correct letter, A - E.

Which section of information mentions the following information?

Recommendations by previous customers provided in online advertising must be genuine

Answer: D

Supporting statement: “........Testimonials and endorsements must reflect the typical experiences of consumers, unless the ad clearly and conspicuously states otherwise. Testimonials and endorsement.......”

Keywords: endorsements, authentic

Keyword Location: para D, lines 1-2

Explanation: The statement emphasizes that testimonials and endorsements in online advertising must be genuine and reflect real consumer experiences, aligning with the requirement of authenticity mentioned in paragraph D.

Online sellers must obtain the buyer's agreement if a product's delivery is held up for longer than a month.

Answer: B

Supporting statement: “.......For longer or indefinite delays, and second and subsequent delays, you must get the customer's consent........”

Keywords: delays, get

Keyword Location: para B, lines 5-6

Explanation: The passage makes it clear that if a delivery delay exceeds 30 days, the seller must obtain the buyer's consent to continue with the transaction. If the customer does not agree, the seller must issue a refund, making paragraph B the correct match.

People buying products online don't have to give a reason if they desire a refund.

Answer: E

Supporting statement: “........You must pay the customer his/her money back within 14 days of receiving the goods back. They don't have to provide a reason........”

Keywords: provide, reason

Keyword Location: para E, lines 5-6

Explanation: The passage in paragraph E specifies that online buyers can request a refund within a certain time frame without needing to provide any reason, making this section relevant for the statement.

A proper approach to online marketing is needed if online selling is to retain its integr and standing.

Answer: A

Supporting statement: “........The rules and guidelines that protect consumers also help businesses by maintaining the credibility of the Internet as a marketing medium........”

Keywords: credibility, Internet

Keyword Location: para A, lines 3-4

Explanation: This part of the text stresses the importance of adhering to rules and guidelines to maintain the credibility and integrity of online marketing, which connects to the idea that a proper approach is necessary for the continued trust in online selling.

Advertising must not imply that a product is eco-friendly unless environmental property are substantial.

Answer: C

Supporting statement: “.......Your ads shouldn't imply significant environmental benefits if the benefit isn't considerable........”

Keywords: significant, environmental

Keyword Location: para C, lines 3-4

Explanation: This section warns against making misleading claims about a product's environmental benefits unless they are genuine and substantial, making paragraph C the right answer.

Advertising for a product does not have to state the delivery date.

Answer: B

Supporting statement: “........If your ad doesn't include a shipping statement (and it doesn't have to), you must have a reasonable basis to believe you can ship within 30 days.......”

Keywords: shipping, statement

Keyword Location: para B, lines 2-3

Explanation: The passage mentions that a shipping date doesn't have to be stated in the advertisement, but the seller should still have a reasonable basis for the expected delivery, which matches paragraph B.

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