Many Famous Sports Players Advertise Products IELTS Writing Task 2

Many Famous Sports Players Advertise Products IELTS Writing Task 2 consists of three sample answers provided below. The task requires the candidates to provide a tentative and argumentative answer for the question. The sample answers comprises two parts: Introduction and body. The introduction is a brief description about the topic. The body contains argumentative statements and tentative answers to support the test-taker's perspective.
IELTS writing task 2 evaluates candidates based on the knowledge and views they have expressed. The areas that candidates are assessed on are grammar, vocabulary, and style. IELTS writing score is marked based on band scores. The band scores range from 0 to 9. Since the topics are very diverse, candidates must go through IELTS Writing practice papers to become familiar with a lot of topics.

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Topic: Many famous sports players advertise products. What are the advantages and disadvantages of this development?

Model Answer 1

Nowadays many sportspersons advertise products for different companies to promote the products and earn additional income. The idea behind promoting products by the sports players is that they are well known and the public trusts them. So, the companies can easily convey their branding messages to the general public easily. The promotion is useful for the players as well, as they get to earn huge money by this. While advertisements are useful for both the public and players, they can be harmful too.

The public trusts sports persons blindly and follows them. In case the players choose to promote some harmful product that is not good for society, people will end up buying it and it can cause problems for them. For example, if a famous player starts promoting tobacco products, people will buy tobacco and it will further cause health issues for them. These promotions can also tarnish the reputation of the players and sometimes they have to face heavy criticism for promoting unhealthy stuff. Many players have already faced such criticism in the past. The players should be very careful in the selection of products, only those products should be promoted that don't cause any adverse effects on society. Another disadvantage of the promotion by athletes is that sometimes, they get so engaged in these promotions that it hampers their performance on the field. They can lose concentration and end up playing poorly in their game. It can have an adverse effect on their future as a sportsperson. So if they advertise, there should be a fine balance between the promotion of products and their performance as a sportsperson.

There is no doubt that advertisements are very important to keep the customers aware of the latest products in the market. It provides choices to the customers and they can make the best decision for themselves. Advertisements by the players are reliable and help the public in making sound decisions. It makes it very important for the players to choose the right kind of product to advertise. Because their choice can heavily impact society.

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Model Answer 2

Advertisements are very important to keep the public aware of the latest products launching in the market. Moreover, to remind the existing customers about the new features in a product. People need these advertisements to make rational decisions in buying a product. There are various ways to promote a product, like mass advertisements, social media advertisements, email marketing, etc. A very popular way of promoting the product is an advertisement by sports players.

Sports players are loved by millions. They influence people in a very strong way as people look up to them for inspiration and motivation. Many companies hire popular sports persons to promote their newly launched products to gain a wider market and create a buzz in the market. While these advertisements inform people about the products, they can be harmful too. People follow everything the players promote. In case the players promote some unhealthy product, they will end up buying it too, which can cause serious problems for the public. The players need to be extra careful in choosing the advertisements. These adversely affect their reputation in society if the product promoted by them causes harmful issues in society. People should also be sensible and not follow harmful advice blindly. These advertisements are also a huge source of revenue for the sports persons. The companies pay huge amounts to the players to promote their commodities, as these advertisements increase their sales and total revenue. Nike has recorded a sales growth of 30% since Virat Kohli became the brand ambassador of the company. This growth is possible only because a famous face is promoting their brand. Further, people are becoming more and more aware of the recent products and features in the market. But since these advertisements are not free of disadvantages, they can cause a serious impact on the performance of the players. Sometimes, they become so engaged in these promotions, that they get no time for practice. It causes poor performance in the field. So, the players should be aware of the balance between these advertisements and their performance as sportspeople.

Model Answer 3

Sports persons are followed by people all over the world. They inspire thousands of people to follow their dreams and keep working hard for them. This love and trust by the people make them a lucrative option for companies to promote their products. This helps them to reach a wide market and maintain the reliability of their products. Many companies hire famous players to advertise their products. These advertisements inform the customers about the new products launched in the market and they are a huge source of income for the sports persons. But it is not free from disadvantages.

The major disadvantage is that the trust of people in the renowned players is so strong that they will buy anything the players promote. This happens without giving it a second thought. If the players promote some unhealthy stuff like cigarettes or tobacco, they will buy that too. It can cause various diseases and impact their lifestyle in an adverse manner. One decision of the players can cause such chaos in society, so they should be extra careful when selecting a product to advertise. They should choose those products that impact society in a healthy manner. Players should be aware of the influence they have and try to introduce those products that will help the public and provide them with good choices. People should also be aware while following their favorite player and make informed decisions. Another disadvantage is that players become so occupied with these advertisements that they often ignore their practice. Further, they end up playing poorly on the field, which is a very serious issue for their future as sports persons. The biggest premier league in the world, the Indian Premier League sees many renowned players advertising the products of some big companies. It is good as long as it doesn't affect their performance on the field. But in the last few years, the performance of several players saw a drastic change after they started advertising more and more products. So, the players should promote the products in a way that doesn't hamper their practice time and focus on their performance.