Lecture About Customer Psychology IELTS Listening Answers
Lecture About Customer Psychology IELTS Listening Answers is audio that highlights the aspects associated with psychology. Candidates are required to listen to the audio carefully and answer the questions. The candidate needs to answer the following question types:
- Choose the correct option
- No more than three words
Candidates are required to answer the questions in this exercise within three words. In choose the correct option, candidates are required to answer based on a given cue. They are required to choose from multiple options.
The IELTS Listening section tests a candidate’s listening ability. The candidates are required to listen to an audio and then answer the given IELTS listening questions.
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Topic: Lecture About Customer Psychology
Audio:
Questions 31-35
Choose the correct letter, A, B, or C. Write answers next to 31-35 on your answer sheet.
- The carpets are used
- in the back of the store.
- near the front entrance.
- at the end of the aisle.
Answer: A
Explanation: Carpets are present not only for comfort but also to guide the customers in a particular direction. Therefore, it is placed at the back of the store.
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- Carpet patterns are used to
- help shoppers feel comfortable.
- appeal to shoppers’ decorative sense.
- encourage shoppers to walk in certain directions.
Answer: C
Explanation: Carpets are placed in the store not only for comfort or decoration but also for directing the customers in a specific direction.
- Retailers can keep customers in the store longer by
- providing places to sit.
- keeping the doors closed.
- lowering the prices.
Answer: A
Explanation: Many retailers provide the customer with places to sit in order for them to keep on shopping for a longer time.
- Music is used in stores to
- entertain customers.
- slow customers down.
- make customers shop faster.
Answer: B
Explanation: Music is often used in shops to slow down customers and give them a relaxing feel while shopping.
- The scent of vanilla has been used in
- ice cream shops.
- bakeries.
- clothing stores.
Answer: C
Explanation: Clothing shops often have a vanilla scent as it helps in the increase of sales.
Questions 36-40:
Complete the chart about the effects of colours
Write NO MORE THAN TWO WORDS for each answer.
| Colors | Effect |
| Purple | encourages people to 36____________ |
| Orange | makes restaurant customers 37___________ |
| Blue | conveys a sense of 38_____________ |
| Bright colors | appeal to 39_____________ |
| Soft colors | appeal to 40_____________ |
Question 36:
Answer: spend money
Explanation: The color purple psychologically affects people in spending more money. Therefore, many shops have the color light purple around them.
Question 37:
Answer: leave faster
Explanation: The color orange tends to make people leave the restaurant faster. This enables more people to cover the vacant seats.
Question 38:
Answer: security
Explanation: The color blue gives the customers a sense of security to the customers.
Question 39:
Answer: younger people
Explanation: Bright colors attract young people. Therefore, the shops catering to a younger clientele mostly have brighter colors.
Question 40:
Answer: older people
Explanation: Softer colors appeal to older people. Therefore, shops catering to older clientele comprise softer colors.
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