Advertisements are Becoming Common in Everyday Life IELTS Writing Task 2

Advertisements are Becoming Common in Everyday Life IELTS Writing Task 2 consists of three sample answers provided below. The task requires the candidates to provide a tentative and argumentative answer for the question. The sample answers comprises two parts: Introduction and body. The introduction is a brief description about the topic. The body contains argumentative statements and tentative answers to support the test-taker's perspective.
​IELTS writing task 2 evaluates candidates based on the knowledge and views they have expressed. The areas that candidates are assessed on are grammar, vocabulary, and style. IELTS writing score is marked based on band scores. The band scores range from 0 to 9. Since the topics are very diverse, candidates must go through IELTS Writing practice papers to become familiar with a lot of topics.

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Topic: Advertisements are becoming more and more common in our everyday life. Is it a positive or negative development?

Model Answer 1

Advertising has a significant psychological impact on consumers' purchasing decisions. The ability to transform wants into necessities has been viewed as a power of endorsement. Advertisements not only support the goods but also reassure consumers of its calibre. Celebrities and singers are used in contemporary advertising to entice consumers to their stores. It is further said that content is not as important as making it easier for repeat customers to spend money on items that are not necessary necessities for them. For instance, when companies like Nike, Adidas, Pepsi, etc. sign celebrities to endorse their products, it somehow affirms the items' high quality. This supports the claim that quality is not the only important factor in the fanciful world. The responsibility to support the product's characteristics and quality can be absolutely attributed to the marketing spend. I disagree with the notion that the market functions solely on needs, disregarding wants. Because it has been observed that the advertisements are bringing in money for the walking businesses. and turning them into the unicorn-like internet lodging business Make my Trip (MMT). Actors like Priyanka Chopra and Amitabh Bachhan are trusted by heirs worldwide to promote their films. Oyo offers the same products but endorsement by known celebrities helped MMT to establish goodwill in the market regarding the goodwill of the company. And its quality and a sense of safety they provide. Advertisement not just fulfils the needs but also makes the new one. Products which are now needed were once a demand or a sign of prosperity or status to which I refer to as borrowed status. For example, the luxury Mercedes cars the need of travelling can be met by an ordinary car but with few additional features. And quality ads by the celebrity face makes it a need in the so-called Elite community. This comment further strengthens the arguments that Advertisements do play a vital role in the society to generate wants into needs. Hence we can conclude Consumerism has weighed human sentiments with marketable goods.

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Model Answer 2

Many businesses that fall under the category of luxury goods rather than necessities rely on advertising as their backbone. Visual commercials appeal to the viewer's mind and persuade them to purchase a product that is not really necessary for them. This is the function that marketing plays in the marketplace.
Advertisements highlight more than only the benefits and services that a product offers. However, the product's quality is also supported in a way to reassure the client that it has been thoroughly inspected before going on sale. As an illustration, Puma employs alluring advertisements to draw customers into their universe.
Since the invention of modern advertising, businesses have paid celebrities or any other well-known figure to promote their goods. Due to the fact that only that celebrity can guarantee the product's quality, businesses like Puma are able to increase their revenue in place of this. As a result, needs are created from wants. So I'm vehemently opposed to the idea of customers just buying items that meet their wants. The aforementioned illustration demonstrates my point and leads me to the conclusion that advertising has made requests and wishes into necessities or commodities.
A firm that makes beauty products called Nykaa recently made headlines for their IPO launch and the amount of money it brought in. The development of digital advertising's reputation among young people was vital. Once more, it is important to remember that advertisements serve purposes other than simply promoting a company's goods. However, the Celebrities they are in the urge to support the quality of its product, also producing a requirement in the market. This enabled Nykaa to raise money through an initial public offering and serve as a model for a group of people. This serves as a metaphor for how wishes become needs. This is a result of the psychological effect that was had on the clients.
Hence, I can stick to the prior argument that it's not always the needs that drive the market. It's also about the wants which may be converted into the needs.

Model Answer 3

While promoting the features of the product, advertising also, to some extent, supports its quality. This has an effect on consumers' mentality and encourages them to buy goods even when they could live happily without them. This is the part that ads play in encouraging people to buy and sell items.
The needs are just for financial comfort, but this is because so much money was spent on advertising. They continue to buy those things for the group of individuals who cannot typically utilise them. This demonstrates that among consumers, desires may occasionally trump needs. I disagree with the idea that wants come later and only needs to drive the market initially.
Advertising transforms desires into necessities, acting as the market's coach in the process. These days, it's common for companies to hire celebrities to endorse their products, sending the message to their fans that the goods they are promoting are of a specific calibre. For instance, Nestle's Maggie hired renowned Bollywood actor Amitabh Bachhan in order to have a significant psychological effect on the audience. to get a competitive advantage over the market's other suppliers of Yippie's kind of goods. Consequently, Nestle generates more money than Yippee does. Advertising does, in fact, help turn wants into requirements, I can say as much. In order to convert consumer wishes into necessities like food and clothing, advertising is a major actor in the market.
Endorsements do more than only highlight the advantages and benefits of a product. However, you should also provide a basic guarantee of the product's quality. The celebrity who is engaged for the advertisement to have a significant psychological impression is frequently viewed as being more crucial than the ad's actual substance.
As a result, it is obvious that the market is driven by the demands that may be created through advertising.