High Sales of Popular Consumer Goods Reflect the Power of Advertising IELTS Writing Task 2

Dec 22, 2022

High Sales of Popular Consumer Goods Reflect the Power of Advertising IELTS Writing Task 2 consists of three sample answers provided below. The IELTS task requires the candidates to provide a tentative and argumentative answer on the high sales of popular consumer goods reflecting the power of advertising and not the real needs of the society in which they are sold. The sample answers comprise two parts: Introduction and body. The introduction is a brief description of the topic. The body contains argumentative statements and tentative answers to support the test-taker's perspective. Candidates’ knowledge and views are evaluated based on the views they express in IELTS Writing Task 2.

Writing task 2 evaluates candidates based on the knowledge and views they have expressed. The areas that candidates are assessed on are grammar, vocabulary, and style. IELTS writing score is marked based on band scores. The band scores range from 0 to 9. Since the topics are very diverse, candidates must go through IELTS Writing practice papers to become familiar with a lot of topics.

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Topic: Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Band 9 IELTS Essay

The use of advertising by manufacturers and businesses to encourage the sale of their products is not a new practise. The goal is to capture the attention of the target audience and convert them into potential, if not actual, consumers. According to research, most companies that have spent a lot of money on advertising have made a lot of money. Those who believe in the effectiveness of advertising, on the other hand, feel that high sales indicate a large desire for consumer products. It might not be true, in my opinion.

To begin with, advertising informs the public about the function and qualities of a product. When you enter a department shop, for example, there are many different items on the shelf, yet they all look very similar to each other if you simply glance at the product brochure. Which one do you think would be the best fit for you? In this way, we owe a debt of gratitude to advertising. Through this kind of access, both the quality of life and the prospective need for us can be fully realized and even provoked. The influence of advertising on a consumer's decision is undeniable.

Advertising is a strong tool, but it isn't always as effective as it could be. Some people are inspired or misled to acquire products or goods because they lack the ability to distinguish between advertisements in terms of "excellent quality," which is overblown in reality. This circumstance has resulted in a cosmetic product being the unintended victim. We constantly see the same thing on TV: an elderly lady would look younger and more attractive after using a skin lotion. We may never know what the real situation is behind the screen. The real truth is that several statistics demonstrate that the distance between an advertisement and a brilliant product is far wider than we anticipated.

To summarise, advertising accounts for a major portion of the justifiable benefits brought to consumers, but the government and authorities should put more effort into preventing ill-intentioned marketing.

Band 8.5 IELTS Essay

Increased sales of well-known consumer goods indicate the power of advertising instead of the needs of society as a whole. According to me, the advertisement successfully captures viewers' attention, increasing sales of the purchased items.

On the one hand, customers disregard the utility of the goods in favor of the information they get from an advertisement while making purchases. Businesses are selling greater and more as a result of this trend. A significant PR effort drives its selling power under these circumstances. For instance, thanks to Tiger Woods' extensive marketing campaign over the previous three years, from 2016 to 2019, revenues from protein powder have surged dramatically. People didn't research the effectiveness of the product before buying it; instead, they bought it because a well-known celebrity had promoted it.

However, since they are necessities for humans, several consumer products have seen a surge in sales. There is no publicity of any sort for these products. Instead, individuals purchase the goods because they need them on a regular basis; no one needs to coerce them into doing so. For instance, toothpaste had an astounding surge in sales while having no advertising. This demonstrates that consumers carefully differentiate between necessities and luxuries before reviewing and purchasing a product.

In conclusion, it can be observed that advertising is what largely motivates people and raise sales of consumer products because a renowned personality has promoted the product or because consumers learn directly from the commercial. A small percentage of people, however, simply make purchases based on necessity and do not depend on advertisements of any kind.

Band 8 IELTS Essay

Manufacturers and corporations have long used advertising to stimulate the purchase of their products. The goal is to catch the target audience's attention and turn them into potential, if not real, customers. Most companies that have spent a lot of money on advertising have made a lot of money, according to a study. Those who believe advertising is effective, on the other hand, believe that high sales reflect a big need for consumer goods. In my opinion, it is possible that this is not the case.

To begin, advertising informs the public about a product's function and attributes. When you walk into a department store, for example, there are many different items on the shelf, but if you just glance at the product brochure, they all look extremely similar to each other. Which one do you believe is the best match for you? We owe advertising a debt of gratitude in this sense. Both the quality of life and the potential need for us can be fully realized and even aroused with this kind of access. Advertising has an unmistakable impact on a consumer's decision.

Although advertising is a powerful weapon, it is not always as effective as it may be. Some people are influenced or misled into purchasing products or services because they are unable to discriminate between advertisements that claim "great quality" but are overstated in reality. As a result of this occurrence, a cosmetic product has become the unintentional victim. We see it on TV all the time: an elderly lady looks younger and more attractive after using a skin lotion. It's possible that we'll never know what's going on behind the scenes. The truth is that various statistics show that the gap between a great commercial and a great product is far bigger than we thought.

To summarise, advertising provides a significant percentage of legitimate advantages to consumers, but the government and authorities should devote more resources to avoiding deceptive marketing.

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