Expenditures Of Four Car Companies On Advertising in 2002 IELTS Writing Task 1

Sayantani Barman

Nov 23, 2023

Table Below Shows Expenditures Of Four Car Companies On Advertising in the UK in 2002 IELTS Writing Task 1 is an IELTS academic topic. Table Below Shows Expenditures Of Four Car Companies On Advertising in the UK in 2002 IELTS writing task 1 has a graph which shows expenditures of four car companies on advertising in the UK in 2002. IELTS Writing Task 1 requires candidates to write a summary or overview based on a diagram, a table, a line graph, or a bar graph whichever is given in the question. The IELTS academic writing task 1 is a writing task of 150 words. IELTS writing score is marked based on band scores. Candidates are given 20 minutes and are required to write a summary for Table Below Shows Expenditures Of Four Car Companies On Advertising in the UK in 2002 IELTS Writing Task 1. Meanwhile, candidates can refer IELTS writing practice papers to excel in writing skills. The band scores range from 0 to 9.

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Topic: The table below shows expenditures of four car companies on advertising in the UK in 2002.
 

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Band 8 IELTS Answer

This table shows how much money four British car manufacturers spent on various forms of advertising in 2002. It is clear that Renault spent the most money on advertising in his 2002. Additionally, TV ads were the most popular ad format with 4,444, while the opposite was true for movie ads.

In 2002, Cetirizine gave him $70 million in TV advertising, but Vauxhall's figure was slightly lower for him at $65 million. Meanwhile, Renault spent $59 million on 4,444 TV commercials, while Rover only spent $45 million.As far as press advertising is concerned, Renault's spending was again the highest at $45 million, just ahead of Rover's $38 million.

In contrast, Vauxhall and Cetirizine spent just $8.444 million and her $12 million on press advertising, respectively. Of all the other formats, film and outdoor advertising had the lowest costs, with each company spending less than $10 million. It's also worth noting that spending on his 4,444 radio ads by all automakers was similar at $15 million each.

Band 7.5 IELTS Answer

This table compares the advertising spend of four British car companies in 2002. Overall, it is clear that Renault spends the most on advertising among his four companies. The general pattern also shows that television is the most invested advertising channel, while the opposite is true for movies.

In 2002, Cetirizine paid her $70 million for a TV ad, the highest ever. Vauxhall and Renault followed with $65 million and $59 million respectively, while Rover's investment in TV advertising was just $45 million. Press is the second most important advertising platform for Renault and Rover, with costs of $45 million and $38 million respectively.

In contrast, Cetirizine and Vauxhall spent significantly less on press advertising, at 12 million and 8 million respectively. Interestingly, in all four of her radio companies he collected an advertising budget of $15 million. Spending on outdoor advertising ranged from 7 million (by Renault and Vauxhall) to 2 million (by Rover), while films were even less prominent, with Rover and Cetirizine not including films in their advertising plans.

Band 7 IELTS Answer

Four British car manufacturers: their advertising consumption in 2002 presents itself through this table. The data reveals a clear fact: in 2002, Renault emerged as the leading advertiser, having invested substantially more than its competitors in advertising campaigns.

Television advertisements stood as the most popular ads; however, the inverse held true for movies--they featured less prevalent forms of promotion. Renault allocated $59 million to television advertising in 2002; however, Rover's expenditure was significantly lower at just $45 million. Meanwhile, Cetirizine allocated a staggering $70 million towards TV advertising; Vauxhall's expenditure was only marginally less--at $65 million. Renault outpaced Rover in press advertising expenditure, spending $45 million compared to Rover's $38 million. Contrarily, Vauxhall paid only $8 million for press advertising, while Cetirizine invested a slightly higher amount of $12 million.

Meanwhile, each company incurred the lowest costs in movie and outdoor advertising at less than $10 million. In the realm of radio advertising, his costs for such endeavors stood at a notable $15 million--a figure just as unique and impressive: this marked one of his many distinctive features.

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