Ethnography in Business IELTS Listening Answers

May 13, 2022

Ethnography in Business IELTS Listening Answers is a lecture on ethnographic study for research. The woman/speaker speaks clearly based on which questions need to be answered. . The candidates needs to answer the following type of questions:

Complete the notes

Candidates need to answer the questions in no more than one word or a number. Candidates should not exceed the word limit. For completing the task, candidates should listen carefully to the audio for answering the questions.

IELTS Listening section assesses the abilities of the candidates in listening skills. Candidates are required to answer correctly listening to the given audio.

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Topic: Ethnography in Business

Audio:

Questions 1-10:
Complete the notes below.
Write ONE WORD ONLY for each answer.

ETHNOGRAPHY IN BUSINESS Ethnography: research which explores human cultures It can be used in business: • to investigate customer needs and 1 ______ • to help companies develop new designs Examples of ethnographic research in business Kitchen equipment • Researchers found that cooks could not easily see the 2______ in measuring cups. Cell phones • In Uganda, customers paid to use the cell phones of entrepreneurs • These customers wanted to check the 3 ______ used. Computer companies • There was a need to develop 4______ to improve communication between system administrators and colleagues. Hospitals • Nurses needed to access information about 5______ in different parts of the hospital. Airlines • Respondents recorded information about their 6______ while travelling. Principles of ethnographic research in business • The researcher does not start off with a hypothesis. • Participants may be selected by criteria such as age, 7______ or product used. • The participants must feel 8______ about taking part in the research. • There is usually direct 9 ______ of the participants. • The interview is guided by the participant. • A lot of time is needed for the 10______ of the data. • Researchers look for a meaningful pattern in the data.

Question 1:

Answer: Attitudes
Explanation: businesses have been able to make use of ethnography to gain insights in needs of customers and study their attitudes.

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Question 2:

Answer: numbers
Explanation: researchers have found that cooks could not see the numbers in measuring cups easily for which new cups were designed.

Question 3:

Answer: time
Explanation: in Uganda customers had to pay the entrepreneurs to use cell phones and were eager to know the time used on the call.

Question 4:

Answer: software
Explanation: ethnography research was also conducted on computer companies. It made them understand that they did not have the software for communication between systems and administrators.

Question 5:

Answer: patients
Explanation: the ethnography research helped in developing the need for the nurses to identify access to information of patients in different parts of the world.

Question 6:

Answer: emotions
Explanation: to track the emotions of passengers during a flight, the use of the ethnographic method could be used even in areas where the researcher is not present.

Question 7:

Answer: income
Explanation: the selection of the participants for the research may be in terms of their age or income for the study.

Question 8:

Answer: comfortable
Explanation: the participants need to be comfortable in being involved within a research study.

Question 9:

Answer: observation
Explanation: the research is based on direct or first-hand observation of the participant’s activities.

Question 10:

Answer: analysis
Explanation: for conducting ethnography research, it is important to take a lot of time in analysis of the data.

*The article might have information for the previous academic years, please refer the official website of the exam.