Describe an Advertisement Which You Found is Very Persuasive Cue Card

Sep 17, 2022

Describe an Advertisement Which You Found is Very Persuasive Cue Card is the IELTS Speaking topic. Three model answers have been given below on the same. In the model answers, four key elements are considered including- when and where I saw it, what was advertised, the contents of the advertisement and how I felt about it. Candidates may find the topic in the practice test book of IELTS Speaking 2021.

What is a Cue Card- IELTS Speaking Section includes a variety of topics in cue cards. Candidates need to speak on the given cue card topic for 2-3 minutes. Candidates get 1 minute for note taking. Candidates' speaking abilities are assessed based on this section considering their grammar and vocabulary in English language.

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Topic: Describe an Advertisement Which You Found is Very Persuasive IELTS Cue Card

You should say:

When and Where did I see it?
What was advertised?
What are the contents of the advertisement?
Explain how you felt about it.

Model Answer 1

When and where did I see it?

In the age of social media advertising, it feels like brands and their promotional content have totally taken over our lives. With this bombardment, it is very hard for companies to make their mark on the customer. I, personally, have become wary of big brands with their big promises and empty results. But I still look out for ads that can help me. I came across one such advertisement a month ago that not only persuaded me to buy the product for myself, but I also recommended it to my best friend.

What was advertised?

It was about a pair of pants with non-wrinkly fabric. I loved everything about the product. The muted colors, the breathable fabric, and the regular-sized model are all my interests.But the thing that persuaded me the most was the first thing I mentioned here: a solution to my wrinkles. Oftentimes you are in a rush and the last thing you wanna do is straighten up your pants with a hot iron.

What are the contents of the advertisement?

The advertisement promised to solve a problem I didn't think could be solved. It is very hard to get professional-looking pants that do not require a lot of management. And the model wearing it wasn't skinny, she was normal, which assured me that I could get the pants in my size as well.

How did I feel about it?

The advertisement also came with a discount offer that made it easier for me to invest in three pairs of pants in a single afternoon. I also forwarded the deal to my friend who was reluctant at first but did promise to give it a try. I think when advertisements aren't self-serving and really try to help out customers with their everyday problems, it is effective.

Model Answer 2

When and where was it?

Two months ago, I fell into a bit of a curse in terms of ordering food. Every take-out that I was ordering wasn't as delicious as I had anticipated. I order food almost thrice a week and I am mostly on the lookout for new cuisines and dishes to try out. On a quest to cash in on all the privileges I have, I considered ordering food as my guilty pleasure. But for two weeks in a row, every single dish I ordered was failing me. That's when I saw the perfect advertisement for a local food review app.

What was advertised?

The advertisement began with a girl sitting on a couch, holding her half-eaten plate of food. As the video proceeds, she is on the phone, sharing her disappointment of wasting a lot of money on bad food.Her friend recommends a local app that people of the city are using to leave reviews of restaurants. The ad also included reviews of some of the restaurants I had been disappointed by in the recent past. Along with that, the ad also evoked a sense of community in me. All of this deeply touched me.

What are the contents of the advertisement?

The advertisement of the food review app validated my problems and offered a straight solution. When I went on to browse the app, it had a simple UI and an affordable subscription. The advertisement persuaded me to download the app and pay for the subscription because it really had an immediate impact on me. I was tired of wasting my money and spoiling my mood on a Saturday night.

How did I feel about it?

Something about not adding to my fluffs, I liked this ad because of their core purpose of stopping people from wasting their money stood out to me. Now every time I want to order food, I go to the app and make sure the dish I want has at least a dozen good reviews.

Model Answer 3

When and where did I see it?

The last time an advertisement persuaded me was just last week. I was walking down the subway and I glanced upon a billboard of a guy walking in a crowd with his earphones. The background of the photo was ruckus-filled. Kids crying, men bickering, a mechanic hammering down an iron rod, and women chatting. But the guy was walking nonchalantly, without caring for the world. Turns out, it was an ad for noise-canceling earphones.

What was advertised?

First of all, the placement of the ad right out of the subway was really smart. A train is certainly a place where you want to mute the world. Secondly, the guy's sublime expression was aspirational. I already have earphones, but they aren't necessarily effective when I am in a large crowd.

What was the content of the advertisement?

His peace-filled face walking against the crowd made me put myself in his shoes. It made me dream about a life where I too could cut out from the world if only I could have those earphones. The poster also featured its price, along with the warranty and replacement guarantee, which is pretty good.

How did I feel about it?

The bottom line is that the ad presented a problem that a lot of people encounter. Our city is mostly filled with noises of different sorts, and the ad is offering a solution to that. Not a lot of ads these days are interested in solving a problem. I like ads that are less about the product and more about the customers. I felt amazed that such a good advertisement was able to persuade me to purchase the products. This made me feel good about not having to waste money and the advertisement stood right. Overall, it was a pretty good advertisement and it mentioned everything I wanted to know about the product.

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