Consumers are Faced with Increasing Numbers of Advertisements from Competing Companies IELTS Writing Task 2

Consumers are Faced with Increasing Numbers of Advertisements from Competing Companies IELTS Writing Task 2 consists of three sample answers provided below. The task requires the candidates to provide a tentative and argumentative answer to the question. The sample answers comprise two parts: Introduction and body. The introduction is a brief description of the topic. The body contains argumentative statements and tentative answers to support the test-taker's perspective.
IELTS writing task 2 evaluates candidates based on the knowledge and views they have expressed. The areas that candidates are assessed on are grammar, vocabulary, and style. IELTS writing score is marked based on band scores. The band scores range from 0 to 9. Since the topics are very diverse, candidates must go through IELTS Writing practice papers to become familiar with a lot of topics.

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Topic: Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

Model Answer 1:

It is undeniable that the bulk of businesses will advertise their products on television and billboards across the world. While it is conceivable to argue that a multitude of ads in the market by various firms affect customers, I feel that such a problem should be addressed with caution in order to safeguard consumers. As a result, in this essay, I will analyse this specific topic in order to better develop my point of view.

In general, ads are all around us in our daily lives. The mass media, such as newspapers, television, and the internet, is perhaps one of the most important sources of such promotion. One key aspect to note is that celebrities are recruited as brand ambassadors by branding companies to market their products. If someone idolises this celebrity, they will buy the thing that they advocate. Another issue is that cigarettes are frequently used as props in movies and dramas. Despite the fact that smoking is harmful to one's health, children will smoke in order to imitate their idol. In conclusion, advertising is a powerful tool for attracting customers. Despite the fact that many advertisements are broadcast and printed for free, steps should be made to protect consumers from being abused. First and foremost, regulations regarding advertisement content should be enacted.

This is critical since many businesses advertise items that are harmful to customers, such as cigarettes. Another thing to consider is that the law should require advertising to be truthful about the quality of the product or brand they offer. In a nutshell, ads have clearly had a significant influence on customers, not least because people would buy products shown on television and recommended by celebrities. However, in order to safeguard the consumer's rights and safety, this must be regulated by legislation.

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Model Answer 2:

Advertisements have become a part of our life, whether they are on TV, radio, or billboards along the side of the road. Advertising is a compelling and strong medium. Advertisements have both good and bad effects on consumers. This article will look at how advertisements impact the average person and offer suggestions on how to shield individuals from the harmful effects of advertisements. On the plus side, advertisements inform us about new items that have been introduced to the market. They also explain how these items function. Consumers can go to the market after watching the advertisements and buy anything they want.

Advertisements, on the other hand, can make individuals unhappy with what they currently have and make them desire more. Being exposed to things that one cannot afford on a regular basis leads to discontent. Furthermore, not all parents are able to purchase the products that their children see promoted and desire. They frequently experience emotions of inadequacy as a result of this. Furthermore, advertising promotes materialism, and individuals place an excessive focus on material items. To obtain these commodities, people are willing to labour long hours or even commit crimes. Because advertising has become such a widespread medium, the solution is not easy.

First and foremost, advertising that makes misleading promises should be prohibited. After that, there should be consumer education programmes. Consumers should be cautioned about the dangers of excessive consumption. Finally, advertisements for alcoholic beverages and those that depict stunts should be prohibited. To summarise, I believe that advertisements nowadays impact us greatly, both positively and negatively; without advertisements, we would lose a significant source of money that is used for the advantage of the majority. Without these advertisements, our lives would be dull, and there is nothing that can be done to counteract the materialism they promote.

Model Answer 3:

Advertising is the lifeblood of the industry. Every product must be promoted to survive in today's competitive market. As a result, customers are assaulted with increasing advertisements from these firms, which has a significant influence on their everyday lives. These advertisements, in my opinion, have both beneficial and bad impacts on customers, and certain precautions should be made to defend against the disadvantages of advertisements.

Advertisements have a number of advantages when it comes to influencing people's minds. To begin with, the advertisements provide important and concise information about new items. As a result, consumers may acquire such things based on their needs, money, and preferences. Second, certain advertisements raise awareness about societal concerns, assisting young people and youngsters in their education and maturation. Finally, advertising is the most effective means of keeping oneself up to speed in today's society, resulting in an increase in work chances and, as a result, a rise in the employment rate. The advertisements, on the other hand, have certain flaws. Children are the most vulnerable target for advertisements because they lack the information and maturity to make smart judgments. Children are readily influenced as a result of this, and they pester their parents to buy those goods.

Furthermore, hidden ads and celebrity endorsement are simply two more techniques to entice and influence people into buying items they don't need. As a result, certain measures should be suggested to prevent this manipulation. The first option is to prohibit advertisements that involve alcohol or any other risky stunts that endanger people. Government agencies should also support the consumer education campaign. Furthermore, rather than being swayed just by our favourite celebrity or role model, we must conduct study from several sources before purchasing any items.

To summarise the points presented, we may avoid consumers from being forced by some advertising flaws by applying solutions, as well as enhance our lifestyle and stay current in this modern world by employing the benefits of advertising.