Advertising Encourages Consumers to Buy in Quantity Rather Than Promoting Quality IELTS Writing task 2

Advertising Encourages Consumers to Buy in Quantity Rather Than Promoting Quality IELTS Writing task 2 consists of three sample answers provided below. It focuses on the importance of advertising in encouraging consumers. Candidates are required to address their viewpoint and support it through effective arguments. The sample answers comprises two parts: Introduction and body. The introduction is a brief description about the topic. The body contains argumentative statements and tentative answers to support the test-taker's perspective.
IELTS writing task 2 provides candidates an opportunity to express their knowledge and views based on the knowledge and views. IELTS writing score is marked based on band scores. The band scores range from 0 to 9. Since the topics are very diverse, candidates must go through IELTS Writing practice papers to become familiar with a lot of topics.

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Topic: Advertising encourages consumers to buy in quantity rather than promoting quality. To what extent do you agree or disagree?

Model Answer 1

People have mixed arguments on whether advertising encourages consumers to buy in quantity rather than promoting quality. People are of the opinion that advertising is just a way to entice more customers to buy their products without a clear idea about its quality. I somehow confer with this statement. Companies spend millions of dollars on ads to boost their sales without giving customers a clear picture about the quality of the product. People buy these products solely because of the advertisements and sometimes later regret the purchase. Companies entice customers by offering discounts, cashbacks even vouchers for their next purchase. As a result people buy such products in bulk. It thereby helps companies to make a sale and boost their number. I have come across several advertisements that captivate the reader’s attention by printing 80% or 90% discounts in large fonts. These are ways to captivate the reader's attention and force them to make a sale. For example when we go out to buy clothes, instead of buying a single piece of clothing that is highly priced. We are often attracted to stores that have a sale sign hung at their door. Seeing the low prices we impulsively buy several pieces of clothing, without checking their quality. The same goes while buying any product that is marked a price lower than the MRP. It only adds up to the company's profit, but is a major setback for the consumers. Scratch cards, vouchers, cashbacks are another advertising scams. Offering a 10-15 percent discount on buying products that are above 1 or 2k, forces customers to buy these products. The discount offered is almost negligible if customers are forced to purchase products above a certain cost. Even though advertisements make us aware of the different products available in the market. It is also sometimes techniques used by companies to lure in the customers. Moreover, I believe customers must not impulsively make a purchase solely based on advertisement. There is some critiquing required in such cases from the customer's end as well.

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Model Answer 2

TV, radio or even roadside hoardings we see advertisements all around us. Advertisements are a great way to sell a product and boost the number of sales. Even social media nowadays is used as a platform for advertising. Companies believe that advertising is a powerful medium to entice their customers, make a sale, however neglecting the feedback of the customers. I do not believe that every company is just trying to make a sale and boost their numbers. There are some out there that are promoting quality as well. Purchasing items on big e-commerce platforms like Myntra, Flipkart, Amazon, is a complete waste of time.
In a year they hold several discount offers which is only to entice customers to buy stock that they are unable to sell. Selling the old stock usually has defective products, at least 60 percent of the times the products are defective. By the time we initiate a return, the item is already out of stock. Companies use several tactics to attract customers. Gaudy colors, captions, videos or even hiring celebrities to promote the sale season are all a part of their advertising technique. What we do not understand is that they are solely trying to make a sale and not promoting the quality of the products. Make-up companies leave no stone unturned to sell their products. Fairness creams almost never work. The color of a person is hereditary and has to do with the melanin production. Women are still lured into buying them due to the misleading advertisements. Women buy such products in bulk believing that would bring significant changes in their skin. However, fairness creams, sunscreen lotion with 50 plus SPF are all a scam; they never work 100 percent. Advertisements are means to make people aware of the different products out there so that they can choose accordingly. I believe it is also the customer’s responsibility to first analyze and read other people’ s reviews before purchasing any product that too in bulk. Customer’s shouldn’t be tempted by the catchy advertisement instead focus on the quality of the product so that their money is not wasted.

Model Answer 3

In our day to day life we are encircled by advertisements. Ads makes us aware of the different range of products available in the market, but is also sometimes misleading. It is an unfair notion of companies to make their ads as attractive as possible to tempt customers to buy more products and boost their sales numbers. We are surrounded by ads. Social media, televisions, radio, newspapers, websites, all are clustered with ads. Some have discounted offers, cash backs, scratch cards, thereby forcing customers to click on the particular link and make a purchase. People are also now using apps like youtube to lure in the customers to buy their products. Google has such algorithms that clicking on ads links can also help companies earn money. Anyway, as advertisements have become a trend companies are also spending more money in making their ads as appealing as possible. I believe these advertising tactics somewhat get to people and they make an impulsive purchase. Youngsters are the easy target for these companies. They are easily lured into making a purchase. Children are attracted by the toys that they see in advertisements and thereby force their parents to buy the product. Of course children do not understand the concept of quality and it is hard for parents to refuse their request. I believe customers need to be more vigilant while buying products. They should watch out for the reviews posted by other customers, if they are buying a product in bulk. In case of an offline purchase companies should also have a return policy of a week, so that disappointed customers can return back the products. The products must also be under warranty so that any defects or faults can be rectified and customers are satisfied with the product.