A Monologue by a Media Studies Tutor about News Sources IELTS Listening Answers

Dec 8, 2022

A Monologue by a Media Studies Tutor about News Sources IELTS Listening Answers is the Listening Topic. The IELTS Listening section tests a candidate’s ability to listen and answer a wide range of questions. Candidates need to answer a total of 40 IELTS listening questions. There are two conversations and two monologues. This topic - A monologue on the subject of recycling programs is IELTS listening section four. Candidates need to answer the following IELTS listening question types:

Choose the correct answer
No more than 3 words/ a number

Candidates are required to answer the questions briefly based on the information provided through the audio transit. Table completion is based on the information provided. The IELTS Listening section tests a candidate’s listening ability. The candidates are required to listen to an audio and then answer the given IELTS listening questions

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Topic: A Monologue by a Media Studies Tutor about News Sources
Audio Transcript
Section 4

You will hear a media studies tutor giving a lecture about news sources.
You now have 30 seconds to read questions 31 to 35.

Okay, and now many of you will have heard about the predicted death of newspapers as people increasingly access the TV and the internet for their news. And today I want to look at the USA which has very advanced news sources to see if this is actually true. In the USA, the main news sources without doubt are TV, the internet and the press. That is traditional newspapers and although they are each surviving and growing they are also changing. Obviously TV news has been around for a while and the early evening bulletins when people get in from work are very popular. Well, I suppose we traditionally think of the morning newspaper arriving on our doorstep with the daily news. Interestingly, this is not borne out by the statistics which show that readership in the US Is much higher when people have time to relax, when they're not working, especially on Sundays. The internet is also a popular weekend activity, but shows no variation with weekday access. So people are using the different sources in different ways. Interestingly, local radio has been hit less by the grip of quite strong local newspapers than by the internet, which is seemed to offer a better regional service, but just because the internet is seen as the new force in news media, does not mean it is dominant. Television has of course been Global for a while, but now technological changes which have fuelled the rise of online news have also allowed newspapers to print and distribute editions across the world. In fact, internet news, which is seen as the big competitor for traditional markets, does not offer that much variety. Often, the sources are the online versions of the newspapers. Whereas television, in order to offer something different, has had to come up with a much more mixed bag of reporting from hard news to light reports on celebrity events. Another issue is reliability. The internet is virtually unregulated. So anything can be reported there, whether true or not. Journalists on newspapers have fought a long hard battle to fight intervention and to retain the freedom of the press. Television, however, is seen as critical to political power and has become subject to harsh controls about what it can or cannot say.

You now have 30 seconds to read questions 36 to 40.

Now, one very critical factor in keeping newspapers alive and well in the USA has been their approach to advertising. Obviously newspapers are heavily dependent on advertising revenue and they've become more and more imaginative in what they offer, in order to make sure that advertisers use them and not other news sources. This has meant that contrary to popular belief, newspapers now have a significantly higher profit margin than the rest of American industry. So how have they managed to raise advertising revenue in this way? Well, they have put a lot of effort into developing and maintaining a very strong association with the retail trade and they've come up with a winner. A critical tool in their sales plan has been suggesting that the adverts they run, can have vouchers. This has been enormously effective because they have found that not only do more people buy the paper to get the discounts, but also that this inevitably means much higher sales for the clients who advertised. As well as doing this, the newspapers have also introduced aggressive sales campaigns over the last few years. This has resulted in a significant and continuing rise in the number of advertisers prepared to pay the extra for full page ads.

So what I would like to move on to ………………..

Questions 31-40
Questions 31-35

Write the correct letter A, B, or C next to Questions 31-35 on your answer sheet.
Of which US news source is each of the following statements true?

News Sources

television
internet
the press

It is more popular at the weekend than during the week_________________
It has affected the popularity of local radio______________________
It has recently been able to expand internationally__________________
It is offering more varied reporting than previously____________________
It has suffered from government intervention__________________________-

Questions 36-40

Complete the summary below.
Write NO MORE THAN TWO WORDS for each answer.

Advertising and Newspapers

In the USA, newspapers are being increasingly inventive about the way they attract advertisers, and their 36__________________now exceeds that of other industries. Advertising has increased because of a good relationship with the 37____________sector. In addition, newspapers now run more adverts which include 38_______________These have been found to raise readership of the papers and create more sales for the 39_______________. There are also an increasing number of more expensive 40_____________adverts.

Answer: 31C

Explanation: In this monologue, the speaker states that it's fascinating that statistics showing that readership in the US is significantly higher when individuals have free time, when they're not working, particularly on Sundays, do not support this claim.

Answer: 32B

Explanation: In this monologue, the speaker claims that the internet has had a greater impact on local radio than have the rather powerful local newspapers.

Answer: 33C

Explanation: The speaker of this monologue claims that the growth of internet news has also made it possible for newspapers to produce and distribute editions all over the world.

Answer: 34A

Explanation: In this monologue, the speaker claims that television has had to produce a far more diverse range of reporting, from serious news to light broadcasts on celebrity events, in order to offer something fresh.

Answer: 35A

Explanation: However, the speaker in this monologue claims that television is considered as essential to political power and that it is now subject to strict restrictions on what it can and cannot say.

Answer: 36profit margin

Explanation: The speaker in this monologue claims that newspapers now have a profit margin that is much higher than the rest of American industry.

Answer: 37retail

Explanation: The speaker claims in this monologue that they have created a winner by maintaining a very strong link with the retail industry.

Answer: 38vouchers

Explanation:In this monologue, the speaker claims that indicating that the advertisements they run may contain coupons has been a key component of their sales strategy.

Answer: 39clients

Explanation: According to the speaker in this monologue, this has been incredibly successful because they have discovered that in addition to more individuals buying the paper to receive the discounts, this also inevitably results in significantly bigger sales for the clients who advertised.

Answer: 40full-page/full page

Explanation: The speaker has significantly and steadily expanded the number of advertisers willing to pay more for full-page advertisements as a result of this monologue.

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