A Conversation Between Students and David about Gallery Marketing - IELTS Listening Sample Answer

The IELTS Listening section comprises two conversations and two monologues. Candidates need to answer 40 IELTS listening questions. This topic - A conversation between students and David about Gallery Marketing is IELTS Listening section Three.

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Candidates need to answer the following question types:

• Complete the table
• Complete the summary

Audio Transcript

DAVID: Ann, we really need to get working on this gallery marketing assignment. We’ve only got two weeks left until the end of the month to set up.

ANN: Right, so... how about getting started now? We need to work through the instructions.

DAVID: Well, we must search for one area from tourism industries, like the museum or gallery. There are lots of sites online.

ANN: What are they about?

DAVID: The National science museum, the History museum, the War museum, the Tate Modern Art Gallery, and so on.

ANN: You got more?

DAVID: We’ve got plenty.

ANN: I’ve got an idea to find out the best comment. Coming this Friday, we’ll get more information at the London Museum because it shows all the visitors guidebooks of museums or galleries in the UK. It also runs a small workshop about non-profit tourism industries’ marketing.

DAVID: Great.

ANN: So, after visiting there, we have to use research methods, such as telephone interviews, questionnaires on the street or sending out emails.

DAVID: Actually, we don’t have a choice. We have to send the email.

ANN: Right, we don’t have to waste time deciding among them. By the way, how do we get the responses?

DAVID: Umm. Let’s contact the London Museum’s Information centre. Actually, it may be helpful to US to collect data through our head course leader.

ANN: How many people do we have to interview?

DAVID: Well, we have to split into three groups... and It looks like we have to interview thirty people for each group.

ANN: So, ninety altogether then. It depends on the ages too, right?

DAVID: That’s right.

ANN: So... are they all the requirements?

DAVID: Yes, looks like it.

ANN: Umm... firstly, which part are we going to choose? My preference would be a modern art gallery, since that’s where I spend most of the time.

DAVID: I think you’ve got something wrong. I don’t think there are abundant differences In the exhibitions there. I mean you get young and old, man and woman, amateur and professional all going to the galleries.

ANN: Right, so, let’s make it a ceramic exhibition then.

DAVID: So, basically, what two groups will we compare and contrast for that?

ANN: Male and female?

DAVID: Absolutely, also, most of my respondents like the same ceramics as me. Also, I think different age groups could be changed to highlight differences.

ANN: I think you’re right. I’ll take some comment. The age groups are teenagers, twenties, thirties, forties and over. What do you think about this?

DAVID: Great. That will give US more detail.

ANN: So, how about the kind of ceramic they like - let’s give them some options and then we can just tick boxes.

DAVID: OK. Let’s have Aslan, European, African... What else... something special?

ANN: Well, we should Include the Incas in Peru. Some people like this style, you know.

DAVID: OK. And then we should know about their understanding of ceramics.

ANN: They can learn about that thanks to a gallery curator who can inform them about the patterns and markings through picture and local clay.

DAVID: I’m curious about how they were made. I mean a process with painting and things embedded on the surface. At that time, the equipment and materials were not good... compared with the present day.

ANN: I agree, we should also include an earthen vessel, of course.

DAVID: Right, the next step could be about where they were actually from.

ANN: They were made from local clay, weren’t they? Things such as mountain, lake, basement, and so forth.

DAVID: I think so. One more thing Is the colour on the bottle. How did the ancients get the tone?

ANN: On the Internet, it said they got it through dried plants. They were working again to make a tone... drying and sorting.

DAVID: OK. I see.

ANN: To get more hard tone, they included other strong herbs or something.

DAVID: At that time, the colours were used by the rich with property.

ANN: Great, you’ve got plenty of data, David.

DAVID: No... no... it’s just beginning. We have to look for something special with more details and history for the presentation next week.

Questions 21-24.

Complete the table below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.

Question 21.

Answer: (the)London Museum

Explanation: Ann mentions ‘Coming this Friday, we’ll get more information at the London Museum because it shows all the visitors guidebooks of museums or galleries in the UK’. Therefore the answer is the London Museum.

Also, check:

Question 22.

Answer: telephone interviews

Explanation: ‘research methods, such as telephone interviews, questionnaires on the street or sending out emails’. Accordingly, telephone interviews is the only missing information so the answer must be telephone interviews.

Question 23.

Answer: 90/ninety

Explanation: It is stated in the conversation ‘we have to split into three groups... and It looks like we have to interview thirty people for each group. Thus, the total number of interviewees should be ninety. Therefore, the answer is “90/ninety”.

Question 24.

Answer: male and female

Explanation: As they want to hold a ceramic exhibition, the two groups selected to compare and contrast are male and female. Hence, the answer should be “male and female”.

Questions 25-30.

Complete the summary below.
Write NO MORE THAN TWO WORDS AND/OR A NUMBER for each answer.

Question 25.

Answer: Peru

Explanation: Ann suggested that ‘we should Include the Incas in Peru. Some people like this style, you know’. Thus the answer is Peru.

Question 26.

Answer: (the) surface

Explanation: David is curious to know about the process ‘with painting and things embedded on the surface’. Therefore the answer is the surface.

Question 27.

Answer: local clay

Explanation: Ann mentioned that the natives made the ceramic from ‘local clay,’ so the answer should be local clay.

Question 28.

Answer: dried

Explanation: The tone of color on the bottle was made from dried plants. Therefore, the answer must be “dried”.

Question 29.

Answer: sorting

Explanation: Ann said ‘They were working again to make a tone... drying and sorting’. Thus the answer must be sorting.

Question 30.

Answer: the rich

Explanation: David stated ‘the colours were used by the rich with property’. So the answer is the rich.