A Conversation between 2 Students about a Marketing Assignment - IELTS Listening Sample Answer

Oct 7, 2021

In IELTS Listening you will need to answer 40 questions in response to four recordings. You will listen to four recordings which can be monologues or conversations from a range of native speakers and you will only hear each IELTS recording once. This particular sample- A Conversation between 2 Students about a Marketing Assignment is IELTS Listening part 3. In this section, you will hear an audio recording followed by questions-

No more than three words

Topic: A Conversation between 2 students about a marketing assignment they are working on.

Audio Transcript

Section 3

You will hear two students Jack and Lucy discussing a marketing assignment they are working on together.

First, you have some time to look at questions 21 to 24.

Now listen carefully and answer questions 21 to 24.

Jack: Lucy, we really need to get working on this marketing assignment. You've only got five weeks left to the end of term, to design it, carry it out and then write up the results.

Lucy: So, well, let's get started right now. Let's go over the instructions. What exactly do we have to do?

Jack: Well, it says here we have to look at one area of the entertainment industry. There's a list of the different types.

Lucy: What are they?

Jack: Music, cinema, theater, sport and eating out.

Lucy: Is that all?

Jack: Looks like it.

Lucy: So, we choose one branch of the industry. And then we look at how two different groups of people use it. Is that right?

Jack: Yes.

Lucy: Do we have to use any particular method to get our data? Can we mail out a questionnaire or do face-to-face interviews or maybe even observations?

Jack: Well, actually it looks like we don't have a choice. We have to do telephone interviews.

Lucy: Okay. So at least we don't have to waste time deciding between the different methods.

Jack: Yeah, that's right. Oh, and the other requirement is the number of interviewees.

Lucy: Not too many. I hope. 10? 20?

Jack: Well, we have to do two groups, remember? and it looks like we have to interview 15 for each group.

Lucy: That’s 30 altogether then. It’s going to take ages.

Jack: Yes, but remember we're working on this together. So, we'll only have to do 15 each.

Lucy: Okay. So, those are all the requirements?

Jack: Yes. Looks like it.

Lucy: So, first, which area are we going to choose? My preference would be cinnamon since that's where I spend most money.

Jack: I don’t think that’s such a good idea. I don't think there are huge differences in the market there. I mean you get young and old, male and female, rich and poor all going to the same movies.

Lucy: Yeah, maybe you're right. Let's make it music.

Jack: All right. So, what two groups will we compare and contrast?

Lucy: Male and female?

Jack: Most of my female friends like the same music as me. Different age groups, will be much more likely to show up differences, I think.

Before you hear the rest of the discussion you have some time to look at questions 25 to 30.

Now listen and answer questions 25 to 30.

Lucy: Yeah, I suppose you're right again. I'll take some notes, shall I? So, age groups. Well, what do you think maybe 25 or under for one group and 45 or over for the other group? That should show sharp differences.

Jack: Right.

Lucy: Okay. Next. How about the kind of music they like? Let's give them some choices and then we can just tick boxes.

Jack: Okay, let's have pop, jazz, folk, easy listening. Well,

Lucy: Well, we should include classical. Some people like it, you know?

Jack: Okay, okay, and then we should have how they listen to music.

Lucy: Medium. Right. Let's include radio, CD and then I guess there's TV

Jack: What about concerts, you know in part and whole?

Lucy: Oh, yeah, we should include live music. Of course.

Jack: Okay, we're on a roll now. Next point could be about where they actually get their music.

Lucy: You mean like do they buy it in music shops or department stores?

Jack: Yes or download it from the internet.

Lucy: Right that could be for recorded music. Then we need another section for live music. Where do they go for that?

Jack: Okay, let's say Disco, Pub, Club, Concert hall.

Lucy: Or opera house and I guess we should include karaoke bars

Jack: Not many of them in this city,

Lucy: Okay. We will leave that out then. So, what's left to do?

Jack: That’s it. Now, we can make a timescale for doing it.

Questions 21-30
Questions 21-24
Complete the sentences below.

Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.

MARKETING ASSIGNMENT

For their assignment, the students must investigate one part of the _________________________________

Answer: entertainment industry

Explanation: Jack says “Well, it says here we have to look at one area of the entertainment industry. There's a list of the different types.”

Also Check:

A Monologue on Sales and Marketing - IELTS Listening Sample Answer	A Conversation between the Doctor’s Secretary and Patient - IELTS Listening Sample Answer	Conversation Between A Passenger And An Official At Toronto Aiport - IELTS Listening Sample Answer
Conversation Between Interviewer And Interviewee About New York City - IELTS Listening Sample Answer	A Monologue By A Lecturer About Languages - IELTS Listening Sample Answer	Conversation Between David and Maria About Student Election - IELTS Listening Sample Answer
A Monologue On The Results Of A Survey Of Asian Students In Australia, UK, And The USA - IELTS Listening Sample Answer	A Conversation Between 2 Students Discussing The Subject Choices For The Next Semester - IELTS Listening Sample Answer	A Monologue About The Accommodation Process - IELTS Listening Sample Answer
Conversation Between A Man And Female Bank Employee About Getting A Loan - IELTS Listening Sample Answer	Monologue By A Guide Introducing Tourists To The Red River Festival - IELTS Listening Sample Answer	Monologue On A Blended Learning Course For Law Students - IELTS Listening Sample Answer

The method the students must use to collect data is __________________________________

Answer: telephone interviews

Explanation: Jack mentions actually it looks like we don't have a choice. We have to do telephone interviews.

In total, the students must interview __________________________________people.

Answer: 30/thirty

Explanation: Lucy explains That’s 30 altogether then. It’s going to take ages.

Jack thinks the music preferences of __________________________________ listeners are similar.

Answer: male and female

Explanation: Jack says he doesn’t think that’s such a good idea. Also, there are huge differences in the market there. Meaning you get young and old, male and female, rich and poor all going to the same movies.

Questions 25-30

Complete the notes below. Write NO MORE THAN TWO WORDS for each answer.

Marketing Survey: Music Preferences

The age group of the interviewee

25 or under
45 or over
Music preferences
Pop

25_____________________________

Answer: jazz

Explanation: Jack suggest let's have pop, jazz, folk, easy listening.

Folk
Easy listening

26______________________________

Answer: classical

Explanation: Lucy says “we should include classical. Some people like it, you know?”